Draft:G.E.M.A.
Submission declined on 2 May 2024 by Funnyfarmofdoom (talk).
Where to get help
How to improve a draft
You can also browse Wikipedia:Featured articles and Wikipedia:Good articles to find examples of Wikipedia's best writing on topics similar to your proposed article. Improving your odds of a speedy review To improve your odds of a faster review, tag your draft with relevant WikiProject tags using the button below. This will let reviewers know a new draft has been submitted in their area of interest. For instance, if you wrote about a female astronomer, you would want to add the Biography, Astronomy, and Women scientists tags. Editor resources
| ![]() |
The Global Entertainment Marketing Academy of Arts & Sciences (G.E.M.A.) (formerly Promax) is the leading member association for the global entertainment marketing profession. Founded in the United States in 1956 as the Broadcast Promotion Association (BPA), in 1985, the organization changed its name to Broadcast Promotion & Marketing Executives (BPME). In 1993, the organization again changed its name to PROMAX (a loose acronym for Promotion and Marketing Executives). A merger with the Broadcast Design Association (BDA) in 1997 created PromaxBDA. In 2019, the organization dropped BDA and reverted to Promax. In 2024, Promax rebranded to The Global Entertainment Marketing Academy of Arts & Sciences (G.E.M.A).
G.E.M.A. describes itself as the "home to the creative and strategic minds driving the industry forward. With a worldwide network, we empower, celebrate excellence, and preserve the enduring significance of marketing creativity and strategy in the ever-evolving world of entertainment, from TV/Streaming, Video Games, Sports, Music, to Film. Our mission is to honor marketing and creative excellence, nurture growth and inclusivity among industry professionals, and enrich our cultural landscape."[1]
Rebrand
[edit]In February 2024, Promax announced a significant organizational evolution with a transition into a tiered academy membership model, an expansion into the Film, Music, Sports, and Gaming industries, a new visual identity, and a new name: The Global Entertainment Marketing Academy of Arts & Sciences (G.E.M.A). As part of the rebrand, the Promax Awards that has long represented the pinnacle of achievement in entertainment marketing was renamed the Global Entertainment Marketing Awards. The brand evolution also included a new brandmark: a spotlight-inspired symbol that paid homage to the recognizable ‘X’ from Promax while "taking on a transformative and forward-looking form that symbolizes G.E.M.A.’s commitment to amplifying imagination and impact.[2]
Academy Structure
[edit]G.E.M.A.'s membership structure is based on an individual's professional qualifications. This academy-style structure enables members to access distinct tiers, each designed to provide tailored benefits aligning with an individual's career level and role. The benefits package provides members with increased opportunities and resources for networking, nurturing creativity, community building, career development, and celebrating excellence. Membership tiers include Emerging, Experienced, Established, Affiliate, Student, Educator, Corporate, and an invitation-only Luminary membership.https://www.gema.org/membership
- in-depth (not just brief mentions about the subject or routine announcements)
- reliable
- secondary
- strictly independent of the subject
Make sure you add references that meet all four of these criteria before resubmitting. Learn about mistakes to avoid when addressing this issue. If no additional references exist, the subject is not suitable for Wikipedia.