Experiments in Mass Appeal is the second studio album by UK neo-progressive rock group Frost*. Jem Godfrey documented the making of this album with videos via "Frost Reports" on YouTube, under the username "planetfrost". According to Godfrey, this album is much more band oriented and collaborative. The album was primarily recorded at Jem's personal recording studio called the Cube.
On 1 July 2008, three demo songs from the album were uploaded to the band's Myspace page.
The album was released in two editions; a standard single CD, and a special edition two-disc set. The second disc is a DVD, containing eight Extended Frost Reports (2 hours 35 minutes), Christmas Sessions: Hyperventilate and Snowman (9mins 30secs), Gig Reports: On Tour with Frost (53mins 9secs), and instrumentalmixes of the whole album.