Visionworks of America

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Visionworks of America
private, subsidiary
Industry eyewear/optical retailing
Founded 1988
Headquarters 175 E. Houston Street
San Antonio, Texas 78205
United States
Number of locations
approx. 430 (as of 2009),[1][2] operated under various trade names (not the ECCA name)
Area served
United States
Number of employees
5,600[2]
Parent Highmark, Inc.
Divisions Visionworks
Website http://www.visionworks.com/
A Visionworks location in a strip mall in Hillsboro, Oregon

Visionworks of America, Inc. (formerly Eye Care Centers of America) is an American company which operates or manages about 650 optical retail stores in 40 U.S. states and the District of Columbia.[1][2] [3]The company was incorporated in 1988. It is based in Downtown San Antonio, Texas, and has about 5,600 employees.[2] Stores operate under eleven different trade names,[1] including "EyeMasters," "Visionworks," "Vision World," "Doctor's VisionWorks," "Dr. Bizer's VisionWorld," "Dr. Bizer's ValuVision," "Doctor's ValuVision," "Hour Eyes," "Stein Optical," "Eye DRx" and "Binyon's".[4] As of June 2013, the eleven aforementioned different trade names are consolidating into a single entity and will all operate under the Visionworks name.

Visionworks of America is a subsidiary of HVHC, a Highmark Inc. company.[5] Its former parent company, ECCA Holdings Corp., merged with Pittsburgh-based HVHC in 2006, resulting in Eye Care Centers of America Inc. becoming a wholly owned Highmark subsidiary. [4] ECCA had 385 stores, in 36 states, at that time.[4]

Its largest chains are EyeMasters, with about 160 stores,[6] and Visionworks, with 140 stores.[5]All stores offer designer and exclusive brand frames, lenses, sunglasses and accessories along with leading technology in vision correction. Comprehensive service offerings include contact lens dispensing, in-store labs, which provide one-hour service on many prescriptions at nearly all locations and doctors of optometry at or next to every store. Visionworks also sells contact lenses online at visionworkscontacts.com. [7]

Revenue in 2001, when the company had 360 stores (in 32 states) was $336 million.[8]

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