Family Life (Wenner Media magazine)

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Family Life
Family Life cover
Family Life cover
Categories Family magazine
Frequency Monthly
Founder Jann Wenner
Year founded 1993
Company Hachette Filipacchi
Country United States
Based in New York City
Language English

Family Life was an American parenting magazine founded by Rolling Stone founder Jann Wenner of Wenner Media in 1993 for "baby boomers who once raised hell and are now raising kids".[1] The first editor-in-chief was Nancy Evans.[2] Wenner's own family situation led to him selling the magazine to Hachette Filipacchi in March 1995.[3] At Hachette it was added to the stable on the same floor as Elle Decor and Metropolitan Home.[4] In the first six months following sale to Hachette, and under new editor Peter Herbst, Family Life saw a boost of 71.7 percent in circulation.[5] The magazine was acquired by Time Warner in 1999,[6][7] but in 2001 closed down, alongside Asia Week and short-lived tech title On magazine.[8][9]

References[edit]

  1. ^ New York Times March 9, 1995 Hachette Buys Family Life From Wenner
  2. ^ Adweek: MAC/Western advertising news - Volume 44 - Page 161 1994 "Like Men's Journal, Family Life has a strong, established leader to chase: FamilyFun, a three-year-old Disney publication, has been catering to the baby- boom parent audience since 1991. With Evans as editor-in-chief, Wenner Media recently published FL's third issue, with a vastly improved redesign similar to MJ and a rate base of 160,000. "
  3. ^ John Strausbaugh Rock 'til You Drop: The Decline from Rebellion to Nostalgia - 1859844863 - 2003 Page 162 "By March, in a classic move, Wenner was selling Family Life. He wasn't exactly a family man ..."
  4. ^ New York Magazine 7 Aug 1995 p29
  5. ^ Mediaweek - Volume 6, Issues 1-18 - Page 8 1996 "In the family category, Family Life saw a boost of 71.7 percent in circulation in its first six months as a Hachette title."
  6. ^ New York Times 1999 Time Inc. Unit to Buy Family Life Magazine
  7. ^ NY Daily News 1999 FAMILY LIFE MAGAZINE ADOPTED BY TIME INC. - " Family Life brings a circulation of 500,000, which Hartig said he hopes to push to the 1.1 million level of Disney competitor Family Fun"
  8. ^ New York Post Keith J. Kelly November 29, 2001 TIME TO SHUTTER FAMILY LIFE, ON, ASIA WEEK "It means that Time Inc. is bailing only two years after buying it from Hachette Filipacchi. The magazine was aimed at parents of school-aged kids. In the six months ended June 30, its paid circulation was up 51.6 percent to 703,634. But it still trailed Disney’s Family Fun, which had more than 1.3 million in circulation. Family Life’s ad pages through the December issue were off 4.6 percent to 469 compared to a year ago, according to Media Industry Newsletter."
  9. ^ http://www.timewarner.com/newsroom/press-releases/2001/01/09/time-to-launch-on-magazine