"Fascination" is the first single released by Danish pop group Alphabeat. It was first released in Denmark on 6 June 2006, followed by a worldwide release on 16 May 2008. The song reached number 6 on the UK Singles Chart.
It was used as the music for a Coca-Cola advert. In Turkey, the song was used in an advertising campaign for Coca-Cola Zero, in Germany and Belgium for Coca Cola Light. The Bimbo Jones Mix of the song was played in American Eagle Stores in the United States. It is also a playable song in the video game Band Hero and is available to play in the video game Rock Band 2 via downloadable content.
The song was also sung by all remaining contestants from series 6 of the British singing contest The X Factor, in week 3 of the live results shows. In 2010, Alphabeat performed the song on the Danish version of the show.
The song debuted at number 23 on the UK Singles Chart. It then rose to number seven after its physical release. A week later, it peaked at number six, fell to number 13 the following week, then rose to number 10, and for several weeks after hovered outside the top 10 at number 12 and 13. On 24 August 2008, the song rose 14 places from 73 to 59, nearly six months after it was released.BPI awarded the song a Silver certification in October 2008. It has sold 300,000 copies in the UK as of April 2015.