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Fashion Design Council of India

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Fashion Design Council of India
NicknameFDCI
Established1998
Websitewww.fdci.org

The Fashion Design Council of India (FDCI) is an organisation in India. FDCI is a non-profit[1] independent association of fashion designers formed to propagate the Business of Fashion in India in December 1998.[2] Currently, the office is based in New Delhi with Mr. Sunil Sethi as the President.[1][3] FDCI is supported by the Indian Textile Ministry & it also works very closely with fashion institute like NIFT.[4]

Fashion events

Fashion events it sponsors include:

  • The bi-annual prêt weeks for womenswear -India Fashion Week,[5][6]
  • A week for men's fashion- India Mens Week,[7]
  • The annual platform for couture- India Couture Week.

In 2006, Montana World of Wearable Art(tm) (WOW) and FDCI collaborated in encouraging Indian participation in the latter's fashion show in New Zealand.[8] FDCI awards 30,000 INR to the top three selected Indian designers & the WOW awards over NZ$100,000 prize money.[9]

The Council also collaborated with Vogue to launch the Vogue Fashion Fund in India in order to promote emerging designers. Through this project, the winner (decided by the selected jury panel) is awarded with a grand cash prize along with a chance to be featured in the India issue of the magazine. Apart from this, the winning talent also gets an opportunity to commercialise his/her brand with a leading retailer, and gain access to fashion platforms like Wills Lifestyle India Fashion Week and a one-year business mentorship with an industry professional.[10]

In 2013, FDCI collaborated with the Delhi-based Cotton Council International (CCI) to start a reality show Lets Design to promote the use of cotton in the fashion arena. The winner was awarded a direct entry to India Fashion Week Spring summer edition at the young talent pool to showcase the collection along with a prize money of ten lakhs INR.[11][12]

Charitable initiatives

FDCI organises the annual mega-designer sale, offering designer garments at heavy discounts. Five per cent of the sale proceeds from this event goes towards various charities like Divya Chaya Turst in Kolkata, Observation Home, Mumbai, and the relief fund of Gujarat Earthquake victims to name a few.[13]

In 2003, four designers: Anju Modi, Anjana Bhargava, Puja Duggal and Ameet Sikka tied up with nine artists Jatin Das, Sudip Roy, Niren Sengupta and Jai Zharotia, among them to paint garments ranging from the traditional salwar kameez to trousers and skirts. The result was a novel collection for a charity.[14]

In 2010, the Design Council along with the organisation Khushii (Kinship for Humanitarian, Social and Holistic Intervention in India) held the ceremony of Art on Wheels on the last day of WIFW to raise funds for the NGO's global development initiative – World Action Forum (WAF) for causes like educating children, empowering village communities etc. Twelve well-known artists like Dilip Sharma, Farhad Hussain, George Martin, Hindol Brahmbhatt, Jayasri Burman, Jagannath Panda, Paresh Maity, Sanjay Bhattacharyya, Satish Gupta, Sudhanshu Sutar and Yusuf Arakkal had handpainted a limited edition autorickshaws. The autos were also auctioned at The Claridges for bidding.[15][16][17]

FDCI, in order to generate funds for a People for Animals (PFA) initiative entered into a design alliance with the carpet weavers to weave the creations of artists such as S.H. Raza, MF Husain and Paresh Maity along with the designs of fashion designers such as Rohit Bal, Manish Arora, JJ Valaya, Rajesh Pratap Singh, Sabyasachi Mukherjee and Ritu Kumar, on a museum quality carpet that can be displayed on walls or floors. The carpets bought from the exhibitions were available at a considerable cheaper price to raise funds for the (PFA) initiative.[18]

In 2012, the Fashion Council partnered with PETA (People for the Ethical Treatment of Animals) to encourage the cause of Vegan Fashion in the country by announcing the Fashion for Freedom Boycott Bill.[19] In the same year, a significant initiative of signing a pact between the Ministry of Textiles (MOT) & Fashion Design Council of India (FDCI) was also taken.[20]

References

  1. ^ a b Wire, NI (17 July 2008). "FDCI moves ahead with the business of fashion". News Track India. Retrieved 17 December 2012.
  2. ^ Prayag, Anjali (20 July 2002). "Redesigning the fashion ramp". Business Line. Retrieved 17 December 2012.
  3. ^ Sharma, Garima (8 August 2010). "FDCI changing headquarters?". The Times of India. Retrieved 17 December 2012.
  4. ^ "Designers to host Lakme Fashion Week". Business Line. 9 June 2000. Retrieved 20 December 2012.
  5. ^ D'Cruz, Caroline (28 February 2012). "Accessories overshadowed by clothes at WIFW". The Times of India. Retrieved 17 December 2012.
  6. ^ Sharma Zakaria, Namrata (14 May 2008). "The FDCI's slip is showing". Express India. Retrieved 17 December 2012.
  7. ^ PRABHU, VIDYA (3 December 2012). "The Growth Chart". Express India. Retrieved 17 December 2012.
  8. ^ "FDCI ties up with coveted New Zealand Fashion Extravaganza". CNBC TV 18. 1 February 2006. Retrieved 17 December 2012.
  9. ^ Jassi, Pallavi (4 April 2008). "Art Wear". Express India. Retrieved 20 December 2012.
  10. ^ "Vogue announces first fashion fund with FDCI". Retrieved 20 December 2012.
  11. ^ Shrivastava, Nivi (20 January 2013). "Cotton goes fashionable". Deccan Chronicle. Retrieved 29 January 2013.
  12. ^ Singh, Bhupinder (29 January 2013). "Creativity enmeshed in cotton: 5 finalists of 'Lets Design'". Daily Bhaskar.com. Retrieved 29 January 2013.
  13. ^ Malhotra, Anjali (13 March 2004). "Designer garments on sale". The Hindu. Retrieved 20 December 2012.
  14. ^ "Different strokes". The Hindu. 6 March 2003. Retrieved 11 November 2014.
  15. ^ "Creativity for charity at this do". The Times of India. 1 April 2010. Retrieved 20 December 2012.
  16. ^ Gupta, Apoorva (9 May 2010). "Art on Wheels". Indian Express. Retrieved 20 December 2012.
  17. ^ "Painted auto-rickshaws to be auctioned at WIFW". India Today. 13 March 2010. Retrieved 20 December 2012.
  18. ^ "FDCI's art exhibition for charity". The Times of India. 2 July 2010. Retrieved 20 December 2012. {{cite news}}: |first= missing |last= (help)
  19. ^ Sharma, Garima (10 February 2012). "WIFW to announce vegan fashion bill". The Times of India. Retrieved 20 December 2012.
  20. ^ Vasudev, Shefalee (21 December 2012). "2012: Fashion's firsts". live mint & the wall street journal. Retrieved 12 January 2013.
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