Fazer

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Fazer Group
Business group
Industry Foodservice
Founded 1891
Founder Karl Fazer
Headquarters Helsinki, Finland
Website www.fazer.fi

Fazer (Finnish pronunciation: [ˈfatser]) is one of the largest corporations in the Finnish food industry. The company was founded by Karl Fazer in 1891, as a "French-Russian confectionary" in central Helsinki.[1] Today, it employs over ten thousand people in Finland as well as Sweden, Norway, Denmark, the Baltic countries, the United Kingdom and Russia.

Fazer's production is divided into four major areas:

  • Fazer Amica, a chain of work-place restaurants
  • Fazer bakeries, producing various kinds of bread
  • Candyking, shop-in shop pick 'n' mix confectionery concept
  • Fazer Café, a chain of cafés. The main Fazer café is on Kluuvikatu in Helsinki, and which is a rare example of Art Deco design in Finland.
Fazer Blue (Finnish: Fazerin Sininen) chocolate bar

Particularly Fazer's classic Fazer Blue milk chocolate (Fazerin Sininen maitosuklaa) is famous in Finland, and the blue colour of its wrapper has been used by Fazer as a symbol for the whole product line.

Fazer has bought a few other companies, including the Finnish Chymos and the Danish Perelly. The confectionery line was merged with its Swedish competitor Cloetta in 2000, to become Cloetta Fazer, though the merger lasted only until 2008 before the two brands were separated back to independent companies.[2] Later, Fazer Keksit (which made biscuits) was sold to Danone. It was renamed to LU Suomi.

Fazer Visitor Centre, Vantaa, soon after opening in November 2016

November 2016 saw the opening of a 5,000-square-metre (54,000 sq ft) Visitor Centre at their confectionery factory at Fazerintie in Vantaa. The avant-gardist building, in the shape of two circles with a botanical garden at the centre of one of them, was designed by K2S Architects. The Visitor Centre also includes a café, congress wing and shop.

Confectionery brands[edit]

Pantteri is a popular brand of candies by Fazer.
  • Pihlaja (1895)
  • Mignon (1896)
  • Kiss-Kiss (1897)
  • Fazer Liqueur Fills (1900)
  • Finlandia (1902)
  • Wienernougat (1904)
  • Geisha (1908)
  • Vihreät kuulat (1908, formerly known as Päärynäkuulat)
  • Orange (1910, formerly known as Appelsiini)
  • Islanti (1910)
  • Da Capo (1916)
  • Taloussuklaa (1917)
  • Eucalyptus (1919)
  • Fazer Blue (1922)
  • Lakta (1926)
  • Laku-Pekka (1927)
  • Avec (1929, formerly known as Ranskalaiset pastillit)
  • Fazerin Parhain -makeissekoitus (1935)
  • Tosca (1936)
  • Dumle (1945 in Sweden, 1985 in Finland)
  • Pax (1947–1991, resumed production in 2007)
  • Marianne (1949, by Chymos)
  • Rex (1950)
  • Fazerina (1953)
  • Amerikan pastillit (1953)
  • Jim (1958)
  • Fami (1960–1986, resumed production in 2007)
  • Pantteri (1961, by Chymos)
  • Suffeli (1966)
  • Omar (1966, by Chymos)
  • Fazermint (1969)
  • Merkkari (1973)
  • Kismet (1974)
  • Tyrkisk Peber (1977)

See also[edit]

References[edit]

  1. ^ Fazer.com History
  2. ^ (Finnish) Fazerin Sininen taas suomalaiseksi, Helsingin Sanomat

External links[edit]