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Folio (typeface)

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Categorysans-serif
ClassificationNeo-grotesque
Designer(s)Konrad Bauer and Walter Baum
FoundryBauer Type Foundry
Date released1957
Comparison of distinguishing characters in Akzidenz-Grotesk, Folio, Helvetica, and Univers 55.

Folio is a realist sans-serif typeface designed by Konrad Bauer and Walter Baum in 1957 for the Bauer Type Foundry (German: Bauersche Gießerei).[1] Bauer licensed the design to Fonderie Typographique Française for sale in France under the name Caravelle.

Folio is considered part of the International Typographic Style, with Helvetica and Univers also released at the same time. All three are modeled after Akzidenz-Grotesk. However, Folio more closely follows the original model than the other two, which have larger x-heights.[1] The typeface experienced moderate success in the United States. The typeface family was extended in 1963, adding an Extra Bold weight and a Bold Condensed width.

The cold type version was issued by Hell AG.

Usages

Lowe's uses various weights of Folio on all in-store signage.

Little Caesars also uses various weights for some restaurant signage.

Universal Studios used Folio Bold Extended for TV-show covers from the 60's and 70's.

Tempe, Arizona uses Folio Medium under their seal in street signs.

Notes

  1. ^ a b Meggs, Phillip B.; Carter, Rob (1993). Typographic Specimens: The Great Typefaces. Wiley. p. 139. ISBN 0-471-28429-7.

References

  • Jaspert, Berry and Johnson. Encyclopaedia of Type Faces. Cassell Paperback, London; 2001. ISBN 1-84188-139-2.
  • Macmillan, Neil. An A–Z of Type Designers. Yale University Press: 2006. ISBN 0-300-11151-7.