Gamify (company)

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Type of businessPrivate
Available inEnglish
Area servedWorld Wide
Founder(s)John Shannon, Tony Walden
Current statusActive

Gamify formerly known as iKEMU is a Gamification Marketing Company that makes branded AdverGames. Gamify's proprietary software allows users to quickly create and deploy HTML5 games across platforms and on mobile devices without the need to create code.[1][2][3] Gamify was started in 2011 and in 2016 became available on the app market site WIX.


Their platform allows users the ability to upload Art files and create playable links that can be placed on company websites. This allows for every AdverGame experience to be personalised and targeted towards intended customers. Gamify's platform allows for clients to keep track of user analytics, from customer engagement through data hand-over.[4][5][6][7]

These games have been proven to increase;[8] (see Gamification)

  • User Engagement and Enjoyment
  • Voucher Redemption rates
  • Education around Products and Services
  • Data Hand-over

Gamify become widely known after its TV appearance on Channel Tens Shark Tank being mentioned by Naomi Simson and Janine Allis.[9][10][11]


  1. ^ Inventive approaches for technology integration and information resources management. Khosrow-Pour, Mehdi, 1951-. Hershey, PA, USA. p. 194. ISBN 9781466662575. OCLC 889518765.CS1 maint: others (link)
  2. ^ "iKEMU Offers Real Rewards for Playing Online Games". Retrieved 2018-08-02.
  3. ^ "ikemu | Crunchbase". Crunchbase. Retrieved 2018-08-02.
  4. ^ "Gamify Network's growth mirrors popularity of gamification". VentureBeat. 2011-07-28. Retrieved 2018-08-02.
  5. ^ "ikemu expands its advergame offering with Japanese partnership". 2016-12-02. Retrieved 2018-08-02.
  6. ^ "イード---IKEMU JAPANと業務提携、100 種類以上のゲーム内でWEB広告を共同展開 | マネーボイス". マネーボイス (in Japanese). 2017-03-31. Retrieved 2018-08-02.
  7. ^ "遊べる広告「アドバゲーム」を提供するikemu―「広告の概念を変えたい」 | インサイド". インサイド (in Japanese). Retrieved 2018-08-02.
  8. ^ Reiners, Torsten; Wood, Lincoln C. (2014-11-22). Gamification in Education and Business. Springer. ISBN 9783319102085.
  9. ^ "SHARK TANK S4 E7 | Janine Allis". Retrieved 2018-09-23.
  10. ^ "Shark Tank Season 4 Episode 7 | Naomi Simson". Naomi Simson. 2018-06-26. Retrieved 2018-09-23.
  11. ^ Shannon, John. "Gamify gets in the Shark Tank". Retrieved 2018-09-23.