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Generation Z

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Generation Z (also known as Generation M, the Net Generation, or the Internet Generation) is a common name in the US and other Western nations for the group of people born from the early to mid 1990s to the present.[1][2][3][4][5][6][7][8][9][10][11][12]

The generation has grown up with the World Wide Web, which became increasingly available after 1991.[13] The youngest of the generation were born during a minor fertility boom[citation needed] around the time of the US Global financial crisis of the late 2000s decade, ending around the year 2010, with the next unnamed generation succeeding. They have been born and raised after the Cold war era and the fall of the Soviet Union.

Members of Generation Z are typically the children of Generation X; their parents may also include the youngest Baby Boomers as well as the oldest members of Generation Y.

Other common terms

Due to media attention, a variety of terms are being used to describe Generation Z in the USA, including:

Generation Z is highly connected, as many of this generation have had lifelong use of communications and media technologies such as the World Wide Web, instant messaging, text messaging, MP3 players, mobile phones, smart phones, touch screen, iPhone, iPod, iPad, and Android technologies, YouTube,[17][18] earning them the nickname "digital natives".[19] No longer limited to the home computer, the Internet is now increasingly carried in their pockets on mobile Internet devices such as mobile phones. A marked difference between Generation Y and Generation Z is that members of the former remember life before the takeoff of mass technology, while the latter have been born completely within it.[20] This generation has also been born completely into an era of postmodernism and globalization.

Generation Z are known for curating online at a rapid pace: sharing thoughts and observations on a variety of media, topics and products.[21]

Some parents of Generation Z are working part time or becoming stay-at-home parents so that children are raised by them and other family members instead of a day care facility. However, Twenge cites a recent poll of young people from the 2010 Cassandra Report, compiled by a market research firm known as the Intelligence Group, which found that 81 percent of 7- to 13-year-olds expect they will have their "15 minutes of fame."

References

  1. ^ "Consumers of Tomorrow" (PDF). Grail Research. June 2010. Retrieved 2011-10-30. {{cite news}}: Italic or bold markup not allowed in: |publisher= (help)
  2. ^ "Generation Z face a danger zone". Herald Sun. 2011-11-06. Retrieved 2011-12-14.
  3. ^ "Generation X (and Y) Are History; What's Next?". CBS News. 2010-09-10. Retrieved 2011-09-22.
  4. ^ Deresiewics, William (2011-11-12). "Generation Sell". New York Times. Retrieved 2011-12-03.
  5. ^ Zimmerman, Eilene (2011-9-24). "Working Relationships Across Generations". New York Times. Retrieved 2011-11-22. {{cite news}}: Check date values in: |date= (help)
  6. ^ Elliot, Stuart (2011-01-30). "MTV Strives to Keep Up With Young Viewers". New York Times. Retrieved 2011-10-23.
  7. ^ "20th-Century U.S. Generations". Population Reference Bureau. 2009-03. Retrieved 2011-12-09. {{cite news}}: Check date values in: |date= (help)
  8. ^ "Five New Facts About Generation Y". Huffington Post. 2011-3-23. Retrieved 2011-12-18. {{cite news}}: Check date values in: |date= (help)
  9. ^ Jayson, Sharon (16 July 2008). "Is this the next baby boom?". USA Today. Retrieved 27 September 2011. {{cite news}}: Italic or bold markup not allowed in: |publisher= (help)
  10. ^ "Ask an Expert: Avoid hard sell when marketing to younger generations". ABC News. June 2008. Retrieved 13 September 2011. {{cite news}}: Italic or bold markup not allowed in: |publisher= (help)
  11. ^ "Gen Z in the workplace". Sydney Morning Herald. 2009-8-05. Retrieved 2011-11-22. {{cite news}}: Check date values in: |date= (help)
  12. ^ McCrank, John (2011-12-19). "Gen X and Gen Y saving more than Boomers: survey". Reuters. Retrieved 2011-12-25.
  13. ^ http://www.wired.com/science/discoveries/news/2007/08/dayintech_0807
  14. ^ Wallis, Claudia (March 2006). "genM: The Multitasking Generation". Time Magazine. Retrieved 2011-05-15. {{cite news}}: Italic or bold markup not allowed in: |publisher= (help)
  15. ^ Holguin, Jaime (May 2005). "Generation M: Natural Multitaskers". CBS News. Retrieved 2011-05-15. {{cite news}}: Italic or bold markup not allowed in: |publisher= (help)
  16. ^ Howe, Neil; Strauss, William (2008). Millennials & K-12 Schools. LifeCourse Associates. pp. 109–111. ISBN 0971260656.
  17. ^ The generation Z connection: teaching information literacy to the newest net generation. Teacher Librarian (February, 2006)
  18. ^ Riedling, Ann Marlow (2007). An educator's guide to information literacy: what every high school senior needs to know. Libraries Unlimited. ISBN 1591584469. {{cite book}}: Cite has empty unknown parameter: |coauthors= (help)
  19. ^ Schmidt, Lucinda (July 15, 2008). "Children of the tech revolution". Sydney Morning Herald. {{cite news}}: Italic or bold markup not allowed in: |publisher= (help); Unknown parameter |coauthors= ignored (|author= suggested) (help),
  20. ^ http://www.omigoddess.com.au/family/inside-generation-z/ Inside Generation Z January 2010
  21. ^ "Marketing Generation Z". 2011-04-08.

Further reading

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