Prior to the channels launch a local music channel TIV ("True Image Vision") broadcast in 1998 on UPC Telekabel in Vienna. With its success go tv CEO Thomas Maderbacher (member of Austrian band The Wiener) became a majority stakeholder in ET multimedia and helped to launch go tv on October 1, 2002. It became Austria's first youth and music channel. Upon its launch it was available to 1 million viewers and available on 50% of digital cable operators in Austria.
The channel expanded into other parts of Europe when it began to broadcast unencrypted via ASTRA digital on May 1, 2004. The channel generally targets German speaking territories mainly Austria. The channel is also available across Europe and is also available on some digital television providers in Switzerland, Netherlands and Germany.
The channel features music from established and underground local artists, as well as music particularly from Europe and North America. The channel is marketed through the German language. The channel features a broad music policy playing a mix of music from pop to rock, hip-hop to dance, heavy-metal to alternative and everything in between. Though the channel is primarily marketed towards Austrian TV viewers, the channel is widely available throughout Europe on Astra satellite. The channel also offers viewers the latest news, events guide, competitions, music and film promos.
The channel has used the same on-air identity since its launch in 2003 with some changes along the way. On-air idents were designed by Zoe Irvine. The channels presenter an animated logo designed by Axel Stockburger. Idents change depending on the emotions of the GoTV logo.