Grey (company)
Grey, formerly known as Aboki Africa,[1] is a financial technology company headquartered in Delaware, US. Founded in 2020 by Idorenyin Obong and Femi Aghedo during the global pandemic of 2020, the company focuses on creating global financial products for digital nomads.[2] Grey is registered and licensed in Canada by FinTrac and the USA by FinCen[3] and operates in the financial service market. The business model of Grey revolves around offering an online platform that facilitates international transactions and currency exchange for users in countries across Africa, the United States, Europe, and now Latin America and South East Asia[4]
Grey changed its name from Aboki Africa in 2022.[5]
 | |
| Formerly | Aboki Africa |
|---|---|
| Founded | 2020 |
| Headquarters | Delaware, United States. |
| Area served | |
| Founder(s) |
|
| Industry | Financial Services |
| Services | |
| URL | grey |
History
[edit]Grey was founded as Aboki Africa in July 2020.
In 2022, the company rebranded from Aboki Africa to Grey and was accepted into Y Combinator's Winter Batch Accelerator Program (YC W22) after completing a pre-seed funding round led by Ingressive Capital. A move which marked a key step in its early growth, helping the company gain visibility and financial backing to drive expansion[6]
In 2022, the company raised $2 million in a seed funding round, enabling Grey's services to expand across Kenya and in other regions in East Africa. By November 2023, Grey had reached 500,000 users,[7] and by August 2024, its user base had grown to over 1 million.[8]
By 2024, the company had expanded its services into more regions, entering the Latin American (LATAM) and Southeast Asian (SEA) markets. As part of this expansion, the company introduced additional payout options in over 80 countries, including the ability to send USD Coin (USDC) via Ethereum and TRON networks. As of 2024, Grey had raised $2 million in seed funding over two rounds from ten investors including Y Combinator, Samvit Ramadurgam, Soma Capital, Alan Rutledge, Heirloom Investment Management, True Culture Fund, and Karthik Ramakrishnan[9][10][11][12][13]
East African expansion
[edit]In 2022, Grey expanded its operations into East Africa by establishing a regional hub in Kenya. The expansion followed the company's growth in West Africa, where it had already built a substantial user base in countries like Nigeria and Ghana. Kenya was chosen as the hub for East Africa due to its strong remittance inflows, which reached $4 billion in 2022 and accounted for more than 3% of the country's GDP[14][15][16]
Grey's services in Kenya include virtual foreign bank accounts in major currencies (USD, GBP, and EUR), which allow users to receive international payments and convert them into local currencies, such as the Kenyan Shilling. The service is tailored for freelancers, remote workers, and small businesses that rely on cross-border payments[17][18]
As of 2024, the company gained 300,000 users in the region and announced plans to expand into neighboring markets like Uganda and Rwanda.[15][16]
Latin America and Southeast Asia
[edit]In July 2024, Grey extended its cross-border financial services beyond Africa and expanded its operations into Latin America (LATAM) and Southeast Asia (SEA). In LATAM, Grey focused on markets such as Brazil and Mexico, where a significant portion of the population remains unbanked.[19][20][21]
In Southeast Asia, Grey entered key markets like Indonesia and the Philippines, where remittance inflows and the gig economy play a crucial role in the economy. In LATAM and SEA, Grey introduced USD Coin (USDC) payouts, for sending USDC to external wallet addresses via Ethereum or TRON networks[22]
Partnerships
[edit]In 2022, Grey partnered with pan-African payments company, Cellulant to provide foreign bank accounts, instant currency exchange, and international money transfers to Kenyans. Cellulant acts as the payment processor to facilitate payouts to local bank accounts and mobile money platforms like M-Pesa[23]
Grey sealed a partnership deal with Insured Nomads in 2024 to offer discounted travel and health insurance for freelancers and remote workers on its platform, with coverage for medical emergencies, travel delays, and other travel-related risks.[24] Grey partnered with dLocal to facilitate cross-border payouts to wallets and bank accounts in Brazil, Indonesia, Mexico, the Philippines, and South Africa.[25][26]
Grey also partnered with Clear Junction to facilitate cross-border payment in Europe, the UK, and the US, for customers receiving payments in multiple currencies[27]
See also
[edit]References
[edit]- ^ "Grey Unveils New Brand Identity To Drive Global Expansion". 2023-11-28. Retrieved 2024-09-23.
- ^ Okamgba, Justice Godfrey (2023-02-04). "Payment Startup Grey, Pledges to Continuously Raise the Bar for Service Excellence". techeconomy.ng. Retrieved 2024-09-24.
- ^ "Inclusive global banking designed just for you". grey.co. Retrieved 2024-09-23.
- ^ "Nigeria's Grey is helping users exchange local currency and access foreign currencies – Old Disrupt Africa". 2023-06-02. Retrieved 2024-09-23.
- ^ Olukotun, Oluwasegun (2022-02-03). "Aboki Africa Rebrands with New Name Grey". Innovation Village. Retrieved 2024-09-23.
- ^ Kene-Okafor, Tage (2022-02-08). "Nigerian fintech Grey gets backing from Y Combinator". TechCrunch. Retrieved 2024-09-23.
- ^ "Fintech Company, Grey, Unveils New Look to Support its Global Expansion Strategy". African Business. 2023-11-27. Retrieved 2024-09-23.
- ^ Writer, Staff (2024-08-12). "Nigerian Fintech Grey Finance Surpasses 1 Million Users, Fueled by $2 Million Seed Funding". Launch Base Africa. Retrieved 2024-09-23.
- ^ "Grey - Company Profile - Tracxn". tracxn.com. 2024-09-14. Retrieved 2024-09-23.
- ^ "Nigerian Digital Banking Startup, Grey Raises 2 Million in Seed Round". www.premiumtimesng.com. Retrieved 2024-09-23.
- ^ "Grey: Banking services for remote workers and digital nomads". Y Combinator. Retrieved 2024-09-23.
- ^ "Newswire - Grey raises $2M to simplify cross-border payments across Africa". www.cnbcafrica.com. Retrieved 2024-09-23.
- ^ Ashiru, Grace (2022-09-01). "Grey, a FinTech company based in Africa, has successfully completed a $2 million seed round". Tech In Africa. Retrieved 2024-09-23.
- ^ "Nigerian Fintech Startup, Grey Selects Kenya as its East African Hub for Expansion". Enrich Africa. Retrieved 2024-09-23.
- ^ a b "Grey Expands to Kenya, Establishing East African Hub for Fintech Operations". TheFounder. 2023-05-19. Retrieved 2024-09-23.
- ^ a b "Nigeria fintech Grey picks Kenya as its gateway into East Africa". 2023-05-13. Retrieved 2024-09-23.
- ^ Dickson, Otieno (27 May 2022). "'Grey' fintech offering Foreign Bank Accounts and Instant Money Transfer expands to Kenya". Tech-ish. Retrieved 27 September 2024.
- ^ Rotich, Kevin (2023-05-11). "Nigeria's fintech startup Grey picks Kenya for its East African Hub". Capital Business. Retrieved 2024-09-23.
- ^ "Grey amplía su presencia internacional y servicios a los mercados de América Latina y el Sudeste Asiático". comunicae.cl. Retrieved 2024-09-24.
- ^ "Grey Expands its International Presence and Services to Latin America and Southeast Asia". Finanzwire. 2024-07-17. Retrieved 2024-09-23.
- ^ "Grey Expands Its International Presence And Services to LATAM, SEA Markets". TechCabal. 2024-07-17. Retrieved 2024-09-24.
- ^ "Grey Expands its International Presence and Services to LATAM, SEA Markets". AppsAfrica.com. 2024-07-18. Retrieved 2024-09-23.
- ^ "Grey partners with Cellulant for East Africa expansion". African News Agency. 2022-06-01. Retrieved 2024-09-24.
- ^ "Grey Announces Global Partnership with Insured Nomads". Finanzwire. 2024-05-22. Retrieved 2024-09-24.
- ^ "Grey Partners with dLocal to Revolutionize Cross-Border Payments for Emerging Markets - FINTECH MAGAZINE AFRICA". 2024-08-31. Retrieved 2024-09-30.
- ^ "dLocal Partners with Grey to Drive Expansion into New Emerging Markets". Financial IT. Retrieved 2024-09-30.
- ^ "Case study: Grey". clearjunction.com. Retrieved 2024-09-24.