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HDFC securities
Company typePrivate
IndustryFinancial Services
Stock Broker
Mutual funds
Capital Markets
Founded2000
Headquarters
Mumbai, Maharashtra
,
India
Area served
Worldwide
Key people
Bharat Shah, Chairman
Dhiraj Relli Managing Director & CEO
ParentHDFC Bank
Websitewww.hdfcsec.com

HDFC securities Limited is a financial services intermediary and a subsidiary of HDFC Bank, a private sector bank in India . It is one of the leading stock broking companies in India and has completed 19 years of operation. HDFC securities was founded in the year 2000 and is headquartered in Mumbai with branches across major cities and towns in India.[1]

History

HDFC securities began operations in April 2000. In the beginning it was a joint venture between HDFC Bank Limited, HDFC Limited and Indocean eSecurities Holdings Limited.[2]

Along with offering stock broking services, HDFC securities is also a distributor of financial products. In 2006, HDFC Bank bought HDFC Ltd's stake and in 2008 acquired another 4% from Indocean eSecurities. Currently HDFC securities is a subsidiary of HDFC Bank.[3][4]


Management

  • Mr. Bharat Shah - Chairman, HDFC securities Limited [5]
  • Mr. Dhiraj Relli - Managing Director & CEO, HDFC securities Limited[6]
  • Mr. CV Ganesh - Chief Operating Officer & Chief Financial Officer[7]

Business

HDFC Securities Ltd, is a stock broking and distribution arm of the HDFC Group. One of the oldest broking houses in India, its operations include stock broking and distribution of various financial products. It is a corporate member of both the Bombay Stock Exchange (BSE) and the National Stock exchange (NSE). HDFC securities is well known with professional traders for its comprehensive online trading portal offerings.

Products and Services

HDFC securities provides a 3-in-1 Online Investment Account which is a combination of HDFC Bank Savings and Demat Accounts along with an HDFC securities trading account. Services:

  • Equities – Invest online in stocks of listed companies
  • Mutual Funds – Invest in mutual funds including equity, hybrid, tax saving or debt schemes from asset management companies
  • SIPs – Systematic investment plan that allows automated investments
  • IPOs - Invest in initial public offerings (IPO)
  • Derivatives – Hedge or speculate on the price movement of stocks or index through its derivative products viz. Futures and Options
  • Bonds, NCDs & Corporate FDs – Invest in fixed income instruments such as bonds, NCDs and Corporate FDs
  • ETFs - Invest in exchange-traded funds
  • Value Added Services - Provides investing and trading ideas, along with financial tools and calculators, tax solutions, will planning and robot advisors.
  • MCX - Invest in bullion, metals, energy and agricultural commodities[8]
  • smallcases - Invest in a curated basket of stocks based on a theme or market trend.[9][10]


Milestones

April 2000: Inception of HDFC securities. It was a joint venture among HDFC Bank Limited, HDFC Limited and Indocean eSecurities Holdings Limited.[11] April 2000: Inauguration of the first branch in Mumbai

May 2000: HDFC securities launched its own website

June 2000: Launched stock trading on Bombay Stock Exchange

August 2000: Launched stock trading on National Stock Exchange

November 2000: Introduction of online trading

August 2003: Rolled out online trading in Futures & Options

January 2006: Introduced online IPO/FD system that allowed investors to invest in IPOs and Corporate Fixed Deposits online

March 2008: Pioneered the concept of SIP in equities by launching Do-It-Yourself (DIYSIP) in equities and ETFs[12]

December 2009: Launched BLINK: a trading engine that lets traders place stock orders at lightning fast speed,

November 2010: Launched state of the art website with several advanced features such as unified search option, single sign on, search engine friendly architecture, portfolio tracker and a robust research radar

February 2011: One of the first brokerage houses to launch mobile trading app for equity trading[13]

June 2011: Rolled out Futures & Options on mobile trading platform

December 2011: Launched an exclusive mobile trading app for Android phones and Blackberry[14]

March 2012: Launched an exclusive mobile trading app for iPhone[15]

June 2012: Started offering National Pension System[16]

August 2012: Launched Deep ORS, a sophisticated portfolio tracker that allows investors to trade from their portfolio itself.

June 2013: Introduced e-filing of Income Tax Return

June 2013: Introduced online mutual fund service that allows customers to invest in mutual fund units through their trading account[17]

July 2013: Took DIYSIP online whereby the investors can invest, track and manage their DIYSIP investments online.

April 2014: Launched an exclusive trading app for iPad

June 2014: Launched next generation trading app for iPhone which facilitates a holistic investment experience[18]

September 2014: Launched next generation trading app for Android Phone which facilitates a holistic investment experience

May 2018: Roll out virtual assistant service through voice based IoT devices on Google Home, Google Assistant and Amazon Alexa. One can Open an account, Get Investment Options and invest in stocks and mutual funds with their virtual assistant "Arya" [19]

Awards or Recognitions

2017:Winner in "Retail Broking" category by Outlook Money[20]

2016: Runner up in the "Best e-brokerage House" category by Outlook Money[21]

2015: Runner up in the "Best e-brokerage House" category by Outlook Money

2014: Zee Business – India's Best Market Analyst Award 2014 under Equity Banking[22]

2014: "Best Financial Markets Technology Implementation of the Year" award by The Asian Banker[23]

2013: Runner up in the "Best e-brokerage House" category by Outlook Money[24]

2012: Runner up in the "Best e-brokerage House" category by Outlook Money

2011: "Largest e-brokerage house" by BSE-Dun & Bradstreet[25]

2010: Runner up in the "Best e-brokerage House" category by Outlook Money[26]

References

  1. ^ "Company Overview of HDFC Securities Limited". businessweek.com. Retrieved 22 January 2015.
  2. ^ "Top 10 Stock Broking Companies in India". Learning Center - fundoodata.com. 20 May 2019. Retrieved 20 September 2019.
  3. ^ "History". hdfcsec.com. HDFC securities. Retrieved 23 January 2015.
  4. ^ "HDFC securities Trading Platform, Demat Brokerage, Charges and Reviews". stockamj.com/. Retrieved 22 January 2015.
  5. ^ "Bharat Shah: Executive Profile & Biography". businessweek.com. Bloomberg Business Week. Retrieved 22 January 2015.
  6. ^ "HDFC Securities appoints Dhiraj Relli as MD and CEO". The Financial Express. 15 June 2015. Retrieved 16 June 2015.
  7. ^ "C.V. Ganesh Executive Profile & Biography". http://investing.businessweek.com/. Bloomberg Business Week. Retrieved 22 January 2015. {{cite web}}: External link in |website= (help)
  8. ^ "HDFC Securities launches commodity derivatives trading on MCX". The Economic Times.
  9. ^ Dhanorkar, Sanket (25 March 2019). "What is Smallcase? Should you invest in stocks via these?". The Economic Times. Retrieved 6 May 2019.
  10. ^ "HDFC securities smallcases". HDFC securities website.
  11. ^ "HDFC Securities Limited" (PDF). icra.in. ICRA. Retrieved 22 January 2015.
  12. ^ "Now you can buy stocks through SIPs". The Economic Times. 24 January 2011. Retrieved 22 January 2015.
  13. ^ "HDFC Securities has announced mobile phone apps for trading". The Economic Times. 5 January 2012. Retrieved 22 January 2015.
  14. ^ "HDFC Securities launches Mobile Trading Apps". India Infoline. 4 January 2012. Retrieved 22 January 2015.
  15. ^ "HDFC Securities has announced mobile phone apps for trading". The Economic Times. 5 January 2012. Retrieved 22 January 2015.
  16. ^ "HDFC Securities appointed official distributor for National Pension System by PFRDA". The Economic Times. 2 October 2012. Retrieved 22 January 2015.
  17. ^ "HDFC securities Trading Platform, Demat Brokerage, Charges and Reviews". Retrieved 22 January 2015.
  18. ^ "HDFC Securities launches mobile trading apps". Digit. No. 05 - Jan - 2012. Retrieved 22 January 2015.
  19. ^ "HDFC Securities launches mobile trading apps".
  20. ^ "16th edition of Outlook Money Awards". OutlookMoney.com. 13 March 2018. Retrieved 24 July 2018.
  21. ^ "The winners of Outlook Money Awards 2016". outlookindia.com. Retrieved 19 April 2017.
  22. ^ "Zee Business presents 'India's Best Market Analyst' Awards 2014". Zee News. 13 December 2014. Retrieved 22 January 2015.
  23. ^ "The Asian Banker Financial Markets Awards". asianbankerawards.com/. Retrieved 22 January 2015.
  24. ^ "HDFC Securities is recognized for its trading platform that runs on Securities Trading and Securities Processing Solutions from TCS BaNCS". tcs.com/. Retrieved 22 January 2015.
  25. ^ "HDFC Securities". marketcalls.in/. Retrieved 22 January 2015.
  26. ^ "HDFC Securities". marketcalls.in/. Retrieved 22 January 2015.

demat account

  • Official Website [1]
  • HDFC RED - Associated Company Website [2]
  • HDFC Bank Customer Care Website [3]
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