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Haldiram's

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Haldiram's
Company typePrivate limited with share capital [1]
IndustryFood industry
FoundedBikaner, Rajasthan, India (1937; 87 years ago (1937)) [2]
Headquarters
Nagpur
,
India
ProductsSnacks, sweets, beverages, frozen foods
Revenue₹3,500 crore (US$420 million) (2013-14) [3]
Websitewww.haldirams.com

Haldiram's is a major Indian sweets and snacks manufacturer[4][5] based in Nagpur, Maharashtra, India. The company has manufacturing plants in Nagpur, New Delhi, Kolkata, Bikaner.[5] Haldiram's has its own retail chain stores[6][7] and a range of restaurants in Nagpur, Kolkata, Patna, and Delhi. In contemporary times, Haldiram's products are exported to several countries worldwide, including Sri Lanka, United Kingdom, United States, Canada, United Arab Emirates, Australia, New Zealand, Japan, Thailand, Australia and others.[2]

Haldiram's was founded in 1937 by Ganga Bhisen Agrawal as a retail sweets and namkeen shop in Bikaner, Rajasthan.[2] In expansion, the company's first manufacturing plant was located in Calcutta.[2] In 1970 a larger manufacturing plant was established in Nagpur.[2] Another manufacturing plant was established in New Delhi, the capital of India, in the early 1990s, which also had retail store.[2] In 2003, the company began the process of developing convenience foods to be marketed to consumers.[8] In 2008, the chairman of the company's Nagpur branch was Shivkishan Agarwal.[9] In 2014, Haldiram was ranked 55th among India's most trusted brands according to the Brand Trust Report, a study conducted by Trust Research Advisory.[10] Haldiram's products are available across 50 countries & are even present in supermarkets like Tesco, Carrefour, Spinney's & Somerfield. It started exporting to US in 1993.[11]

Contemporary times

Many of Haldiram's retail stores are located in North India.[12] As part of the plans presented in the 2014 Railway budget by the then minister Sadanand Gowda of "serving better food on trains", Haldiram's started catering the Paschim Express, which runs between Amritsar and Mumbai from August 2014.[13]

  • Haldiram's Bhel Puri
    Haldiram's Bhel Puri
  • A Haldiram's restaurant in Teghoria, Kolkata
    A Haldiram's restaurant in Teghoria, Kolkata

Products

Haldiram's has over 100 products.[9] Its products include frozen foods such as frozen meals,[14] ice cream[2] and kulfi,[2][15] sweets,[16] cookies, crackers, sherbet, papad, savories, chips[17] and other snacks. Haldiram's also produces fruit-flavored beverages and dairy products.[2] The company also produces ready-to-eat food since 2010.[14] It provides all type of traditional indian food and sweets. In the 1990s, the production of potato-based foods was enabled by the importation of machinery from the United States designed for these purposes.[2]

Haldiram's products are marketed at various retail locations such as bakeries and confectionery stores, among others, and also on various commercial websites.[2] The pricing of the company's products is typically inexpensive compared to similar products made by other companies.[2] Prior and up to August 2003 in the United States market, the company's products were limited to potato chips.[8] The company's products are carried by some Indian supermarkets in the U.S.[15] In the U.S., Hardiram's products are popular with South Asian Americans.[18]

Snacks refused import into the U.S. in 2015

From February 2015 onwards, a large number of Haldiram's snacks have been refused for admission into the U.S. by the U.S. Food and Drug Administration because of pesticide adulteration. The charge statement for all the rejected products is "The article is subject to refusal of admission pursuant to section 801(a)(3) in that it appears to be adulterated because it contains a pesticide chemical, which is in violation of section 402(a)(2)(B)".[19][20]

Advertising

Haldiram's is very traditional in terms of advertising and promotions. However, to be in sync with current times, Haldirams tied up with Prem Ratan Dhan Payo (movie) & more than 1.5 crore Haldiram snack packets were printed with the logo of the film & announcing a contest.[11]

References

  1. ^ "Haldiram's (foods) Limited". Company Check. Retrieved 2 September 2014.
  2. ^ a b c d e f g h i j k l Balakrishna, Sidharth. Case Studies in Marketing. Pearson Education India. pp. 63–68. ISBN 8131757978.
  3. ^ "Haldiram's (foods) Limited Revenue". India Times. Retrieved 3 Feb 2015.
  4. ^ Sohn, Timothy (April 8, 2013). "Philadelphia students have a taste of India". Metro (Philadelphia). Retrieved 2 September 2014.
  5. ^ a b Template:Citp://news.oneindia.in/2006/07/02/haldirams-to-expand-in-northern-region-1151825578.html
  6. ^ Ray (2010). Supply Chain Management for Retailing. Tata McGraw-Hill Education. p. 309. ISBN 0070145040.
  7. ^ O' Brien, Charmaine (2013). The Penguin Food Guide to India. Penguin UK. ISBN 9351185753.
  8. ^ a b Bhushan, Ratna; Damodaran, Harish (August 1, 2003). "Haldiram lines up ready-to-eat items for Western market". The Hindu. Retrieved 2 September 2014. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  9. ^ a b Mishra, Ambreesh (November 27, 2008). "Snack charmers". India Today. Retrieved 2 September 2014. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  10. ^ "India's Most Trusted Brands 2014".
  11. ^ a b "7 Interesting Facts About Haldirams You Wished You Knew Earlier". Ketchupp Blog. 2016-10-18. Retrieved 2016-11-05.
  12. ^ Goel, Manju (2014). A Textbook of Retail: For Class-9. Goyal Brothers Prakashan. p. 28.
  13. ^ "Now, food from MTR, ITC, Haldiram's on trains". Deccan Herald. 4 August 2014. Retrieved 2 September 2014. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  14. ^ a b Pratap, Rashmi (22 August 2014). "The cooked-up story". The Hindu. Retrieved 2 September 2014. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  15. ^ a b (Staff reporter) (May 9, 2012). "Haldiram Launches New Line of Frozen Products". India West. Retrieved 2 September 2014. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  16. ^ Ameen, Karishma (March 5, 2013). "Haldiram's munchies, crunchies and sweets now in Dhaka". The Daily Star. Retrieved 2 September 2014. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  17. ^ "Haldiram's chips pack shows future packing date; owner claims its tampered by blackmailer Nagulkar!". Nagpur Today. August 31, 2014. Retrieved 2 September 2014. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  18. ^ India Today International, Volume 3, Issues 1-20. Living Media International Ltd. 2004.
  19. ^ U.S. Food and Drug administration, examples from February 2015
  20. ^ India-made food products face USFDA heat, Haldiram's top list of rejected items, firstpost.com

Further reading

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