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|Categories||DIY Culture, Art magazine, Lifestyle|
Huck is a bi-monthly magazine, website and online video channel that explores stories from across DIY culture. It has been recognized for its style of exploring subcultures as "entry points for articles about music, politics and places all over the world." It is published by London-based media company TCOLondon, which also publishes Little White Lies magazine.
History and rationale
Huck launched in 2006 and was initially inspired by the rebellious heritage of surf and skate with the tagline: "More than just the ride." But over the years, the magazine's coverage has broadened to cover the wider world of DIY-culture. Founding editor and TCOLondon Publisher Vince Medeiros had previously edited Adrenalin, an adventure sports and lifestyle magazine started by journalist Michael Fordham.
Speaking in 2006, Vince Medeiros said of the intended readership for Huck: "Our readers will be part of the tribe of surf, skate and snowboard culture, but they will be people who appreciate that there are other things in life."
The first issue, which featured snowboarder Shaun White on the cover, was delayed by two months after burglars cleared out the magazine’s Shoreditch office, two weeks before the original release date in May 2006.
The magazine adopted the tagline "Radical Culture" in February 2013. For Huck, radical culture includes anything that challenges the dominant discourse, such as starting a record label or skateboard company "because no one else would give you a shot," editor Andrea Kurland said, explaining the magazine's ethos in 2014. "It’s that DIY attitude that gave birth to everything we admire and love: punk, skateboarding, surfing, activism, hip-hop, outsider art, indie publishing – people who make something happen because they have an urge to make something happen."
Huck cover stars often co-curate the issue in which they appear, suggesting stories on people, places and moments that inspired them. Dave Eggers, Miranda July, Mark Gonzales, Kim Gordon and Cat Power are among those who have guest-edited Huck.
Book: Paddle Against the Flow
San Francisco–based Chronicle Books is due to publish the first Huck book, Paddle Against the Flow in Spring 2015. The book brings together the best insights from more than 60 of the most inspiring people Huck has spoken to over the years, along with exclusive photography and art that has come to embody the magazine’s distinct aesthetic, according to Chronicle publicity materials.
Huck has won several awards for its design and journalism and was featured in “Graphic Design – Now In Production,” a major international exhibition co-organized by the Smithsonian Institution’s Cooper-Hewitt, National Design Museum, New York, and the Walker Art Center, Minneapolis that toured the United States from 2011-2014.
Huck's awards and commendations include:
- Society of Publication Designers (2014) Merit winner in editorial design
- Art Directors Club (2013) Merit winner in illustration
- Amnesty International Media Awards (2012) Special Commendation
- D&AD Awards (2010) Yellow Pencil nomination Illustration/Magazine & Newspaper design
- The Maggies (2009) Best cover award, Sports and Men’s category
- Magazine Design and Journalism Awards (2008) Nominated Best Designed Magazine
Huck is available in the UK, France, Belgium, Germany, Poland, Croatia, Malta, Norway, Sweden, Austria, Switzerland, Ireland, USA, Canada, Australia, Taiwan, Hong Kong, New Zealand and Brazil.
|1||June/July 2006||Shaun White|
|2||October/November 2006||Kelly Slater|
|3||December 2006/January 2007||Terje Håkonsen|
|4||March/April 2007||Tony Hawk|
|5||May/June 2007||Bobby Martinez|
|6||July/August 2007||Laird Hamilton|
|7||October/November 2007||Victoria Jealouse|
|8||January/February 2008||Bam Margera|
|9||March/April 2008||Jack Johnson|
|10||May/June 2008||Tom Curren|
|11||July/August 2008||Scott Bourne|
|12||September/October 2008||Stephanie Gilmore|
|13||November/December 2008||Nicolas Müller|
|14||April/May 2009||Ben Harper|
|15||June/July 2009||Maya Gabeira|
|16||August/September 2009||Mos Def|
|17||October/November 2009||The Malloy Brothers|
|18||December 2009/January 2010||Spike Jonze|
|19||February/March 2010||Rob Machado|
|20||April/May 2010||Rodney Mullen|
|22||September 2010||The Counterculture Issue|
|23||November 2010||Kelly Slater|
|24||December 2010/January 2011||David Carson|
|25||March/April 2011||John Cardiel|
|26||May/June 2011||Rivers Cuomo|
|27||July/August 2011||Miranda July|
|28||September 2011||Andrew Reynolds|
|29||October/November 2011||Travis Rice|
|30||December 2011/January 2012||Shepard Fairey|
|31||February/March 2012||The No Heroes Issue|
|32||April/May 2012||Thomas Campbell|
|33||June/July 2012||The Identity Issue|
|34||August/September 2012||Shaun Tomson|
|35||October/November 2012||The On The Road Issue|
|36||December 2012/January 2013||Nas|
|37||February/March 2013||Mark Gonzales|
|38||April/May 2013||Dave Eggers|
|39||June/July 2013||Sofia Coppola|
|40||August/September 2013||Cat Power|
|41||October/November 2013||The Documentary Photography Special I|
|42||December/January 2014||The Improv Issue|
|43||March/April 2014||The Boogie Issue|
|44||May/June 2014||The Tommy Guerrero Issue|
|45||July/August 2014||The Ed Templeton Issue|
|46||September/October 2014||The Documentary Photography Special II|
|47||November/December 2014||The Julian Casablancas Issue|
|48||January/February 2015||The Origins Issue|
|49||March/April 2015||The Survival Issue|
|50||May/June 2015||The 50th Issue Special|
|51||July/August 2015||The Adventure Issue|
|52||September/October 2015||The Documentary Photography Special III|
|53||November/December 2015||The Change Issue|
|54||February/March 2016||The Defiance Issue|
|55||May/June 2016||The Freaked Out Issue|
|56||July/August 2016||The Independence Issue|
|57||October/November 2016||The Documentary Photography Special IV|
|58||December/January 2017||The Offline Issue|
|59||February/March 2017||The Game-Changer Issue|
- Paddle Against the Flow: Lessons on Life from Doers, Creators, and Culture-Shakers. San Francisco: Chronicle, 2015. ISBN 978-1452138060.
- "Six Things I Learned Reading Every Last Word of Huck". nytimes.com. November 27, 2012. Retrieved April 26, 2014.
- "About Huck". Huck. Retrieved April 26, 2014.
- Harper Collins
- "Latest addition to surfing's new wave". www.guardian.co.uk. May 15, 2006. Retrieved April 27, 2014.
- "About Huck". Retrieved April 26, 2014.
- "Chronicle London 2014 Rights Guide" (PDF). http://www.chroniclebooks.com. Retrieved April 27, 2014. External link in
- "Art and design NOW – up close and personal". london.imagination.com. August 14, 2012. Retrieved April 27, 2014.
- "SPD 49 Merit Winners Announced". http://www.spd.org/. Retrieved April 26, 2014. External link in
- "Art Directors Club Awards Archive". www.adcawards.org. Retrieved April 26, 2014.
- "Articles:Homophobia in Skateboarding". http://www.patrickwelch.co.uk/. Retrieved April 26, 2014. External link in
- "Little White Lies & HUCK Double Cover". www.dandad.org/awards/. Retrieved April 26, 2014.
- "2009 Best Covers". www.themaggies.co.uk/. Retrieved April 26, 2014.
- "Press Gazette magazine awards shortlist revealed". www.pressgazette.co.uk. Retrieved April 26, 2014.
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