Hungama Digital Media Entertainment

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Hungama Digital Media is a company headquartered in Mumbai.[1] The company was first launched in 1999 by Ashish Kacholia, Hiren Ved, Lashit Sanghvi, Rakesh Jhunjhunwala, and Neeraj Roy as an online promotions agency.[2] The company has since grown to where they also serve as an aggregator, developer, publisher, and distributor of Bollywood and Asian entertainment.

The company first launched in 1999 as "", a promotional marketing portal. In 2000 the company acquired Indiafm and in the following years began to work marketing campaigns for companies such as Coca-Cola and Nike.[3] In 2007 Hungama launched their gaming portal and in 2009, the company re-launched their website and company name, changing it to Hungama Digital Media Entertainment. In 2012 Hungama Digital Media Entertainment launched Artist aloud!, a digital platform for artists and music fans.[4] It won Gold Award for Best Digital Communications Campaign from the Promotion Marketing Awards of Asia (2009)[5]


  1. ^ "Hungama Digital Media bags Meffy for 'Tata Sky Active Mall' service". India Today. Retrieved 18 January 2014.
  2. ^ "Value before Valuation". Forbes India. Retrieved 18 January 2014.
  3. ^ "Cloud Platform Helped Hungama Digital Media Lower Its Cost By 50 Percent". CIO. Retrieved 18 January 2014.
  4. ^ "Artist aloud!". NIE. Retrieved 18 January 2014.
  5. ^ "Best Digital Communications Campaign" (PDF). Promotion Marketing Awards of Asia. Retrieved 18 January 2014.

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