Hungama TV

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hungama tv
Hungama tv logo.jpg
Launched 26 September 2004
Owned by

Disney India Disney Channels Worldwide

(The Walt Disney Company)
Picture format 480i (SDTV)
Slogan Hungama Machaya Kya?[1]
Country India
Language
  • Hindi
  • Tamil
  • Telugu
Broadcast area India
Headquarters Mumbai, India
Sister channel(s)
Website www.hungamatv.com
Availability
Satellite
Dish TV Channel 981
Airtel Digital TV Channel 453
Tata Sky Channel 655
Videocon d2h Channel 503
Sun Direct Channel 532
Reliance Digital TV Channel 606
Cable
DEN Networks Channel 432
Siti Cable Channe 443
Hungama TV's original 2004 logo, when it was under UTV Software Communications

Hungama TV is a TV channel for children in India based in Mumbai. Originally a subsidiary of UTV Software Communications launched on September 26, 2004 at 10 am, the channel was sold to Disney in 2006.[2] Disney then bought UTV in 2011 thus reuniting UTV and Hungama TV under same ownership of Disney. Hungama is now an operating unit of Disney Channels Worldwide.

History[edit]

UTV and Ronnie Screwvala formed United Home Entertainment with 51% and 49% ownership interests respectively. United Home was formed to launch an India children's channel. The company hired TAG for channel packaging. chief operating officer Purnendu Bose was hired and was expect to hire 100 employees for the channel. Rs 100 crore was the expected initial investment with expectations of break even in three years. In September 2004, Hungama TV started broadcasting as the first domestic children's channel.[3]

In March 2005, one of the UTV founders, Zarina Mehta became head of programming for Hungama. In early 2006, Mehta was promoted to chief operating officer of the channel.[4]

In July 2006, Disney India acquired a controlling stake in Hungama TV from UTV Software Communications Limited while also taking a 14.9% share in UTV.[5] In 2006, Disney TV India acquired Hungama TV from UTV.[6]

Primarily the channel aired Japanese Anime shows until 2013 when Hungama began adding original Indian series as a part of a localization strategy with pahse one a new logo and slogan.[1]

Current programs[edit]

External links[edit]

References[edit]

  1. ^ a b "Hungama TV gets new look, plans to add local shows | TelevisionPost.com". Television Post. Mumbai. October 10, 2013. Retrieved May 24, 2017. 
  2. ^ "Walt Disney offers to acquire it for about rs 2000 crore". Retrieved 21 May 2017. 
  3. ^ Bansal, Shuchi (9 April 2004). "Hungama TV to fight for ad share". Business Standard India. New Delhi. Retrieved May 24, 2017. 
  4. ^ Adesara, Hetal (May 27, 2006). "Hungama TV COO Zarina Mehta". Indian Television. Retrieved May 24, 2017. 
  5. ^ Leahy, Joe; Sundeep Tucker (13 September 2006). "Disney switches on to Hindi market". Financial Times. Retrieved 11 May 2014. 
  6. ^ Sinha, Ashish (June 18, 2008). "'UTV investment is long-term play'". Business Standard. Retrieved April 23, 2014.