I-Jet Media

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i-Jet Media
Type of business private
Founded 2005
Headquarters Silicon Valley, (California, United States); Ekaterinburg, Chelyabinsk, Nizhny Tagil, Ozersk (Russia); Beijing (China)
Industry computer games, social network games, social network service, social games, game publisher
Employees 100+
Website web.archive.org/web/20110123080644/http://i-jet.ru/

i-Jet Media is an international distribution network and publisher of social games.


i-Jet Media was founded in 2005.[1] It took two years for the company to develop its first game, Maffia New, which gained more than 500,000 unique monthly active users[2] in Russia.

In 2005, i-Jet Media was founded as a developer of browser-based games. Thorough work on the company's first game, Maffia New, was being done during 2 years. After the launch, Maffia New used to gain more than 500,000 monthly users on Rambler. In 2007, Maffia New was published on Rambler.ru as well as Time to Enforce, Real Wars and Steel Giants were launched. Inspired with appearance of first ever social games on social network Facebook, Alexey Kostarev, CEO and Co-founder of i-Jet Media, moved to the Silicon Valley in California (United States) and opened an office there. After that, the company started preparing to launch social games, or “games with friends” in Russia.[3]

In 2009, the company launched a cooperative project with Chinese developer Elex: i-Jet Media published Elex's games in Russian social networks - VKontakte, first of all.[4]

In April 2009, i-Jet Media published Happy Harvest which exploded the Russian Internet: the game succeeded to collect about 10,000,000 unique active users and earn USD $20 million during less than one year.[5] The company claims that this is still the most popular and profitable social game in the history of the Russian market.[citation needed] Happy Harvest was awarded with the Goggle Trend prize as the best game of 2009.[6] In 2009, i-Jet Media also opened its office in Beijing.[7]

In 2010, i-Jet Media games were the first ones ever published in the Odnoklassniki.ru network.[8] The company started exporting them to European social networks: Estonia, Finland, Germany, and Poland. In May 2010, the company published Farm Frenzy, in cooperation with a leading international casual game publisher and distributor Alawar Entertainment.[9] In summer 2010, i-Jet Media started to publish games on Russian Facebook.[10]

i-Jet Media also aims at developing a mobile trend and publishes mobile versions of games on large social networks of Russia. In July 2010, i-Jet Media and mobile social network Spaces.ru established a game section which managed to get more than 25,000 visitors during its first day online.[11]

In September 2010, i-Jet Media and Playdom announced that i-Jet Media would publish social games by Playdom in European social networks.[12] They also agreed to combat piracy on the Russian social games market.[13]

Now i-Jet Media works with 40 game developers and has published 80 social games on 30 social networks, and currently has several dozen social games with an audience of 70 million users.[14]

i-Jet Connect[edit]

On August 15, 2011, during the Social Games Summit at Game Developers Conference Europe, i-Jet Media revealed its new technological platform, i-Jet Connect; the platform [15] is intended to consolidate social game development solutions and features the ability to quickly publish titles to both global and local social networks, manage traffic, and incorporate brand advertisements.[16] i-Jet Media has been conducting a closed beta test of i-Jet Connect since August 15 expected to be finished in November 2011.[needs update] Meanwhile, social game developers can register for the beta on the company’s web site.[17]


  1. ^ "References Casual Connect Europe". Casualconnect.org. Retrieved 2012-11-27. 
  2. ^ [1]
  3. ^ http://i-jet.ru/about/about_company
  4. ^ ZAVOD (2010-03-24). "I-Jet заработал $5 млн на фермерах". It-eburg.com. Retrieved 2012-11-27. 
  5. ^ "Ведомости - "Надоили $20 млн"". Vedomosti.ru. 2010-03-24. Retrieved 2012-11-27. 
  6. ^ "О Google - Новости Google - Премия Google Trend". Google.com. 2012-04-30. Retrieved 2012-11-27. [dead link]
  7. ^ "Forbes - "Рецепт быстрого обогащения"". Forbes.ru. Retrieved 2012-11-27. 
  8. ^ "Совладелец i-Jet ("Счастливый фермер" и другие игры) Алексей Костарев". Runetologia.podfm.ru. Retrieved 2012-11-27. 
  9. ^ i-Jet Media выпускает «Веселую ферму» в мир
  10. ^ i-Jet Media выпускает игры на российском Facebook
  11. ^ Реванта (2010-07-28). "i-Jet Media залезет в мобильники". It-eburg.com. Retrieved 2012-11-27. 
  12. ^ Sujka, Sebastian. "Playdom Partners with i-Jet to Publish Games and Fight Piracy". Socialgamesobserver.com. Retrieved 2012-11-27. 
  13. ^ "Playdom Partners With Eastern European Distributor To Publish Games, Fight Piracy". Gamasutra.com. Retrieved 2012-11-27. 
  14. ^ "Russia's I-Jet Media launches new social game platform (exclusive)". VentureBeat. 2011-08-14. Retrieved 2012-11-27. 
  15. ^ i-Jet Media (2011-08-15). "i-Jet Connect: New Generation Distribution of Social Games". Slideshare.net. Retrieved 2012-11-27. 
  16. ^ Aug 17th, 2011 (2011-08-17). "GDC Europe Roundup: Social, Mobile, and Wooga's Message to the Masses". Insidesocialgames.com. Retrieved 2012-11-27. 
  17. ^ "Russia's i-Jet Media launches new social game platform (exclusive)". Venturebeat.com. 2011-08-14. Retrieved 2012-11-27. 

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