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iBario
Developer(s)Emil [Paz] Puzailov, Yefi Gureni, Felix Leshno, Pavel Sandler and Mike Peters
Initial release2010
Written inXML
TypeSoftware Distribution, Online Retail, Software
Websitewww.ibario.com

iBario is a global internet marketing conglomerate. The company aims to provide millions of consumers globally access to information, tools and utilities. Up to date, they have built brands in various markets namely the software, retail, shopping, cooking, file sharing and online games, where all of these industries are profitable brands.

They focus on the internet and current technology by engaging people via the web. It was established in 2010 and is now the world’s biggest Internet marketing company, building a top-tier downloading platform and shopping site.

It is estimated by industry experts that iBario would be worth $100 million in 2014. iBario has requested to be removed from Google search results in 2012 and 2013, due to copyright infringement.

History

Founded in 2010 by five founders[1] — Emil Pozaylov, Yefi Gureni, Felix Leshno, Pavel Sandler and Mike Peters, iBario, is a privately owned and funded company. The company focuses on product diversification in its business model and has branched out in various different industries, from cooking to software and even gaming. Over the years, iBario has grown to be one of the world’s biggest internet marketing platform.

With 60 employees, iBario operates from a modest industrial building in Or Yehuda and is estimated by industry experts to be worth around $100 million.[2] According to estimates, in 2014, iBario has an annual turnover of $90 million and a net revenue of more than $10 million.

iBario, one of the biggest Google Adwords buyer in Israel and Europe, is also a well-known partner of Google. Israel Growth Partners[3] are also interested to acquire 25% stake of iBario valued up to $150 million in May 2014.

Founders

Name Designation Description
Felix Leshno Marketing Director In charge of all of their marketing and together with Peters, they were instrumental in getting iBario to focus more on developing its own products, such as video games, instead of helping other companies promote themselves
Mike Peters[4] General Manager Handled Business development and Automation. Left the company in 2014.
Emil [Pav] Pozaylov Chief Executive Officer Pozaylov oversees iBario’s development and monetization deals.
Yefi Gureni Chief Executive Officer Gureni previously worked as a development manager at SAP Labs and led software development at Harmonycom. He currently overseas all of iBario's operations and traffic deals. The two first met as students at the famed Technion in Haifa
Pavel Sandler[5] Chief Technology Officer Sandler is currently focusing on managing the technological aspects of RevenueHits. According to RevenueHits, the company has dubbed him "The Athletic One"[6]

Business model

The net worth of the company is estimated to be $100 million.[7] As a privately owned and funded company, iBario receives majority of its funding from advertisements. The company runs their own advertising network, RevenueHits, which serves advertisements to the users on the iBario sites. Aside from RevenueHits, iBario is also one of the largest Google Adwords buyer in Europe and Israel, helping them to penetrate both local and international advertising network. Due to the company’s heavy usage of Google Adwords, they have established close ties with Google, with both companies working closely towards developing website content for the best user experience.

From employees who are based solely in Israel to having their own social media marketing team, iBario’s founders have stated their preference to keep operations internalized and have no intention to physically develop out of their home country, Israel. Their strategy has allowed the company to thrive in the internet marketing industry through their offerings of quality service and experience for their users.

Revenue generation

iBario aims to generate revenue from distribution of its own software and developing PC maintenance products. In just a short period, they have acquired brands like PerformerSoft, BeGamer and Slovak Studio to help develop and code their content sites.

iBario's biggest revenue generator is the free software installation engine InstallBrain. Studies estimate that iBario produces 50% of its revenue, but it has decline to no more than 20% due to the limited ability of toolbars to override the search engine settings of users.[8]

RevenueHits, iBario's sister company, is estimated to account 30-40% of their overall revenue. It works with other advertising networks in Israeli namely Matomy Media Group and Marimedia. Revenue is earned only if user has performed a transaction from the advertisement. It also allows users to run controlled test on the various marketing communication channels.[8]

Competitors[9]

Company Name Company Background
[10] Founded in 1999, Auditude is currently the leading video management and monetization technology company. It aids content owners to grow their video revenues.

One of their main revenue generation is from Auditude Connect which is an innovative advertisement management system. It grants premium video websites and content owners to business requirements and addressing their needs on their professional video.

Their clients include DoubleClick, eBay and Google. Live broadcasts to video on demand are their main source of revenue generation and is supported by robust tools and services to drive the highest volume of advertising demand from direct and indirect sales. Also, Auditude reaches out to all types of devices from iOS to Android to game consoles and more.

[11] Founded in 2012, Nectar is currently the leader and pioneer in mobile application virtualization and cloud delivery. Their main aim is to simplify and automate the process of how consumers discover and engage mobile application. It instantly stream the application without the need to download.

mNectar creates full screen, in-app, playable instant units, so that users can instantly sample and interact with the application. This provides users with full interaction experience without the hassle of downloading. This increases product marketing via application sampling.

It benefits publishers as the application that users get to sample are of high quality which generates high CPM. Users could simply download the application with no SKD required.

Clients of mNectar includes Audible, Hotels.com, Spotify and ZeptoLab.

[12] Founded in 2010, Dotstudioz is a cloud based video management and monetization SaaS platform. This platform allows user to extend YouTube experience beyond operated microsites equipped with video on demand and ad-serving features. Recently, dotstudioPRO was launched that gives content creators to take full advantage of growing developing technologies, aiding in management, distribution and marketing.

It is a scalable platform catering and designed for different users. For creators, it helps track monetization across all devices and platforms from statistics dashboard. It helps distribute directly to targeted audience.

For enterprises, it helps minimize the amount of time and resources required to run online network. Dotstudioz helps to manage multiple verticals and brands from one dashboard and customizes analytics to fit individual business needs.

Popularity

iBario has successfully launched their brands with many gaining much attention from around the world. Their websites, according to Leshno who is one of the five founders, have shown remarkable results and are at the top of their individual categories. Softtango, iBario’s download site which brings in approximately 25 million[7] downloads per month, is the fourth largest download site in the world. Other notable websites include:

  • Mayajo, iBario’s recipe site has brought in more web traffic as compared to well-known websites such as Receipe.com and BigOven
  • Speedanalysis.com, a site which helps check users’ online speed connection is raking in 100 million unique visitors each month

Brands

It carries number of brands focusing on 3 aspects: Information, Downloads, and Retail. These brands aim to enhance the comfortability and productivity of consumer’s upon web browsing.

iBario conducts extensive market research with the guidance of their marketing team. They analyse customers’ behaviour and run plenty of experiments before deciding on the project and webpage to work on.

The team would then engage designer, along with their marketers to design the look and feel for the webpage. Their main concern is to ensure that the webpage would be user-friendly and has the best engagement.

Before the webpage is launched, iBario has a team of testers that will go through meticulous tests. Testers would use different operating system and web browsers to test webpage to ensure the fulfills and meets the main objective of the webpage.

After intensive test and research, the webpage would then be launched. All interactions by users on the launched webpage would be tracked by iBario. These data and statistics are then tracked with a mix of homegrown and third party tools where it provides figures for iBario to continually improve their conversion rate and average user rate.

Special Savings[13]
A platform which provides consumers with savings on products and services. Upon landing onto the web page, consumers be tasked to key in keywords of the products or services which they are looking for.

Search results would then redirect them to deals based on the category they have keyed. Consumers would then be able to ‘Get Coupon’ or ‘Share’ it on social media sites. Consumers would also be able to see which store is making the discount available which they would also be able to view more deals from the main dealer’s webpage.

MayaJo[14]
Almost 12,000 recipes are available at MayaJo. The site gives a competitive advantage to other recipes site as it provides video demonstrations alongside with text explanations.

Recipe ranges from desserts, meat, pasta, pastry to seafood. It provides users with a wide spread of recipe and also allows them to find recipe base on their preferences. MayaJo was originally developed by Mike Peters[4]

Softango[15]
Since 2010, Softango is known to be the leading software download site. It provides online users with a large variety of shareware and freeware for free downloads. They aim to offer users with fast and safe software downloads, for example anti-virus software and PDF converters.

This competes against popular major downloading sites like Softonic and Download.com. However, with publicity via social media, it achieved about 20 million to 30 million unique visitors per month. For that, Softango managed to climb up to the fourth rank among all downloading sites worldwide in a short period of time.

See Similar[16]
This webpage provides shoppers to compare similar products online by searching for the brand name. The page allows visual search comparison of brands.
eAnswers[17]
eAnswers aim to celebrate the best aspects of the web by collaborating answers, and providing free knowledge and support. Everyone is free to contribute onto the webpage by posting questions or contributing from his or her experience to enrich the question.

It covers a diverse range of topics from technology, news, sports, celebs, dating, business, travel and so much more. To ensure the reliability of their answers, eAnswers tracks users’ by calculating their contributions. From their contributions based on questions answered and commented, ‘trust points’ are generated where a higher figure represents higher reliability of the user.

Speed Analysis[18]
It is a free global Internet connection testing webpage. This provides user with free service to check their current Internet connection. They aim to boost and help users maximise their performance and speed of the Internet connection.

With frequent updates and check, SpeedAnalysis ensures that the computer would function well and getting the speed Internet provider promised.

Be Gamer[19]
Game portal is founded in 2010, that seeks to provide quality, social network games. It has a wide range of different games classified by categories and could be accessed by users via their computer and mobile devices.

Games are developed by a small Slovak Studio for video games which iBario managed to acquired.

Zula Games[20]
Similar to BeGames, it offers games online group by categories like action, adventure and board games. It works and is downloadable together with ZulaGames toolbar. These features are powered by Besttoolbars and integrates into user’s web broswers.

ZulaGames toolbar is a web browser toolbar that helps to change browsers search and homepages. This toolbar adds search functionality from the address bar, displays of contextual advertising and also changes the default browser home page.

Unknown File[21]

Another name for InstallBrain, people can download programs that can read files. Its main objective is to help web users to open a downloaded file or files received via email that have no program to open it via their computer. When the compute prompt that it does not recognize the new file which is downloaded, users simply hop over to UnknownFile.com that ensures with their rich selection of information about each file type, they would able to provide users with the best suitable type of program.

It offers free download of copyrighted software like Microsoft Office.

Security issues

The potential risk adware organizations face can be lots especially when users are allowed to install stuff on systems without consent.

Adware[22] is often perceived as low-risk as they display unwanted popups and pop under advertisements. The pose security risks when used, by loading malware into their system upon adware installation.

In 2013, iBario’s InstallBrain adware[23] installed Mevade Botnet[24] Trojan in a number of their systems. It grew from a million to five million users. Regardless of how attractive and beneficial it becomes for adware companies, it will still result in abuse access to user computers, to a point intentionally downloading malware.

Israeli/Ukrainian adware company then pushed a new click-fraud malware known as 'MEVADE/SEFNIT'[25] into the network of computers which was affected by the adware. The downloaded malware then takes over computers to commit click fraud or to mine bitcoins.

There are few evidences that reflect similar threat between Ukraine and iBario, namely similarities in:

  1. Coding
  2. How they connect to their respective command and control servers
  3. Same Ukrainian contractors have been working for the project called ‘Antivirus Check system’ for iBario

InstallBrain was then removed from iBario’s corporate website due to the installation of malware. iBario then replaced InstallBrain with UnknownFile as of 25 June 2014.

Future developments

iBario have been working on a project called ‘Antivirus Check System’ (ACS) that helps check for anti-malware detection rates before new malware are used. This system was developed to evade anti-malware detection for iBario adware.

References

  1. ^ "Israeli Internet giant iBario gets out in the limelight - Al-Monitor: the Pulse of the Middle East". Retrieved 2015-04-20.
  2. ^ "Multi Product Developing Israeli High Tech Firm iBario Is Ready For The Big Leagues". Jewish Business News. Retrieved 2015-04-20.
  3. ^ "IGP". www.israelgrowthpartners.com. Retrieved 2015-04-20.
  4. ^ a b "Mike Peters". LinkedIn. Retrieved 2015-09-15.
  5. ^ "Pavel Sandler". LinkedIn. Retrieved 2015-04-20.
  6. ^ "RevenueHits on Twitter". Retrieved 2015-04-20.
  7. ^ a b Shama, David. "Meet iBario, Israel's $100 million Internet empire". Times of Israel. Retrieved 7 April 2015.
  8. ^ a b Galid, Assaf. "Israeli Internet giant iBario gets out in the limelight". Al Monitor. Retrieved 12 April 2015. Cite error: The named reference "Al-monitor" was defined multiple times with different content (see the help page).
  9. ^ "DataFox". app.datafox.co. Retrieved 2015-04-20.
  10. ^ "Video advertising | Adobe Auditude". Adobe Systems. Retrieved 2015-04-20.
  11. ^ "mNectar | Playable Ads". mNectar. Retrieved 2015-04-20.
  12. ^ "A scalable solution that empowers creators to monetize one film to a multi-channel network to a multi-platform network". dotstudioPRO. Retrieved 2015-04-20.
  13. ^ "The Best Coupons, Promo Codes, Deals, Grocery Coupons & Bargains - SpecialSavings.com". www.specialsavings.com. Retrieved 2015-04-20.
  14. ^ "Mayajo - Video Recipe Search Engine". Mayajo. Retrieved 2015-04-20.
  15. ^ "Largest Free Software Download Catalog - Softango". Softango. Retrieved 2015-04-20.
  16. ^ "SeeSimilar". www.seesimilar.com. Retrieved 2015-04-20.
  17. ^ "eAnswers - ask any question and quickly get an answer from real people". www.eanswers.com. Retrieved 2015-04-20.
  18. ^ "SpeedAnalysis.com | Free Internet Speed Test". www.speedanalysis.com. Retrieved 2015-04-20.
  19. ^ s.r.o., Designed. "BeGamer.com - Play Free Online BeGamer Games : Angry Birds Rio, The First Hero, Adam and Eve". begamer.com. Retrieved 2015-04-20.
  20. ^ "ZulaGames - Free Online Gaming". www.zulagames.com. Retrieved 2015-04-20.
  21. ^ "File Extensions - UnknownFile". unknownfile.com. Archived from the original on April 23, 2015. Retrieved 2015-04-20. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  22. ^ "Adware". 2015-03-20. Retrieved 2015-04-20. {{cite journal}}: Cite journal requires |journal= (help)
  23. ^ "When Adware Goes Bad: The Installbrain and Sefnit Connection". blog.trendmicro.com. Retrieved 2015-04-20.
  24. ^ "Mevade Botnet". 2014-01-06. Retrieved 2015-04-20. {{cite journal}}: Cite journal requires |journal= (help)
  25. ^ "On the Actors Behind MEVADE/SEFNIT" (PDF). 2014. {{cite journal}}: Cite journal requires |journal= (help)
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