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Beachbody LLC
Multi-level Marketing
FoundedSanta Monica, California (1998 (1998))
HeadquartersSanta Monica, California, United States
Area served
Direct: US, Canada, U.K. (Beginning 2017) Indirect; worldwide
Key people
  • Carl Daikeler (CEO)
  • Jon Congdon (President)
[1] Beachbody On Demand (BOD)

Beachbody LLC is an American multinational corporation that uses direct response infomercials, multi-level marketing,[2] e-commerce and individual sales consultants, also known as coaches, to sell fitness, weight loss, and muscle building home-exercise videos. The company was founded in 1998 in Santa Monica, California.[3] Among their products include P90X.

In a 2015 posting to, Michelle Ruiz reports that some call Team BeachBody a "scheme". She quotes Marion Nestle, PhD, a professor of nutrition and food studies at New York University, as saying "It never ceases to amaze me that anyone would fall for anything like this. ... It's about making money."[4]


  1. ^ "Beachbody Fitness, Nutrition, Diet and Weight Loss Products and Videos". October 19, 2009. Archived from the original on February 19, 2011. Retrieved February 14, 2011.
  2. ^ Rovell, Darren. "Beachbody Grows Exponentially Thanks To Network Marketing". CNBC. Archived from the original on October 13, 2012. Retrieved April 1, 2012.
  3. ^ Diana Olick, CNBC. "Get really fit by hitting the basement." May 27, 2016. Retrieved Sep 5, 2018.
  4. ^ Michelle Ruiz (July 22, 2015). "This Cultish Workout Is All Over Your Social Media Feeds — But Is It Legit?".

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