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Instagram egg

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A photo of a brown egg similar to this was posted to the account.

@world_record_egg is an account on social media platform Instagram, notable for becoming a global phenomenon and an internet meme within days of its creation. It holds the world record for both the most-liked Instagram post[1] and most liked online post on any media platform in history.

History

On 4 January 2019, the @world_record_egg account was created, and posted an image of an egg with the caption, "Let's set a world record together and get the most liked post on Instagram. Beating the current world record held by Kylie Jenner (18 million)! We got this."[2] Kylie Jenner's previous record, the first photo of her daughter Stormi, had garnered a total of 18.4 million likes.[3][4] Ms. Jenner broke an egg to celebrate her being overtaken.[5]

The post quickly reached 18.4 million likes in just under 10 days, becoming the most-liked Instagram post of all time. It then continued to rise over 41 million likes in the next 48 hours, surpassing the "Despacito" music video, the most-liked video on YouTube, and taking the world record for the most liked online post (on any media platform) in history.[6]

The account currently has over 6 million followers, but its owners are unknown. The Washington Post determined they live in London.[7] The account became verified on 14 January 2019. The post's rise in popularity and likes garnered coverage in various media outlets.[8][9][10][11]

As of 15 January 2019, the post has accumulated 42.2 million likes, more than double the previous record of 18.5 million. The photo of the egg remains the only post on the account, though it continues to post frequent updates in the form of Instagram stories.

As of January 15th, 2019, the Egg has proclaimed on its own Instagram story, that the next goal for the account is to have the most comments of any instagram post. The current record holder is currently XXXTentacion, who currently has over 5 million comments on his final post before his death.

On January 13th the Egg also set up a twitter account, with the next record goal being to receives the most retweets of any post. The current record is held by a post by Japanese billionaire Yusaku Maezawa, which has garnered over 5 million retweets.[12]

Reception

In response to breaking the world record for most-liked Instagram post, the account owner wrote "This is madness. What a time to be alive."[7] Hours later, Kylie Jenner posted a video on Instagram of her cracking open an egg and pouring its yolk onto the ground, with the caption: "Take that little egg."[13]

It is said that the accomplishment of becoming a viral post may become increasingly rare.[14]

Imitations

Since the account has become famous, many imitation accounts have been made for the same purpose, most with small variations, such as a picture of a different inanimate object.[citation needed]

See also

References

  1. ^ Thorne, Dan (14 January 2019). "Egg photo breaks Kylie Jenner's record for most liked image on Instagram". Guinness World Records. Retrieved 15 January 2019.
  2. ^ France, Lisa Respers (14 January 2019). "Meet the egg that broke Kylie Jenner's Instagram record". CNN. {{cite news}}: Cite has empty unknown parameter: |dead-url= (help)
  3. ^ Ryan, Jackson. "Instagram's most-liked post is now just an egg, sorry Kylie Jenner". CNET. Retrieved 14 January 2019.
  4. ^ "An Egg, Just a Regular Egg, Is Instagram's Most-Liked Post Ever". The New York Times. 13 January 2019. Retrieved 15 January 2019.(subscription required)
  5. ^ "Kylie Jenner's Response to Having Her Instagram Record Smashed by an Egg Is Too Funny". Celebrity Cosmopolitan. 15 January 2019. Retrieved 15 January 2019 – via Yahoo.
  6. ^ Hugh McIntyre (9 August 2017). "Here Are All The Records 'Despacito' Broke On YouTube". Forbes. Retrieved 14 January 2019.
  7. ^ a b Ohlhieser, Abby (14 January 2019). "Congratulations to this egg on becoming Instagram's most-liked post ever". Washington Post. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  8. ^ Darrah, Nicole (13 January 2019). "Egg beats out Kylie Jenner for most-liked Instagram photo". Fox News. Retrieved 14 January 2019.
  9. ^ "An egg plans to dethrone Kylie Jenner as most liked Instagram post". KSWB-TV. 11 January 2019. Retrieved 14 January 2019.
  10. ^ "Egg Photo Bests Kylie Jenner for Most Popular Instagram Post". Time. Retrieved 14 January 2019.
  11. ^ Funston, Lindsay (14 January 2019). "This Picture Of An Egg Just Beat Kylie Jenner For Most-Liked Instagram Of All Time". Delish. Retrieved 14 January 2019.
  12. ^ Matos, Clinton (15 January 2019). "After cracking an Instagram record, the picture of an egg aims for Twitter".
  13. ^ "Kylie on Instagram: "Take that little egg"". Instagram. Retrieved 15 January 2019.
  14. ^ Stokel-Walker, Chris. "Why Instagram's world record egg is the last of a dying breed". Wired. Retrieved 15 January 2019. As social networks rely more on paid promotion of content, celebrities realise they can buy their way to virality and big business muscles in, the happenstance viral hit is going to become a rare delight
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