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Instart Logic
Founded2010[1][2][3]
HeadquartersPalo Alto, California
United States
Key people
IndustryInternet
URLwww.instartlogic.com

Instart Logic is a cloud services company primarily focused on Web site and application speed and performance. The company is headquartered in Palo Alto, California.[5] Instart Logic is a direct competitor to Akamai Technologies.[6][7]

History

The company was founded out of frustration with the slow speed of downloading and updating video games.[8] It can be deployed in as few as fifteen minutes.[9]

In the fall of 2014, the company started a $100 million contract buyout program for Akamai customers.[10][11][12]

Acquisitions

In February 2016, Instart Logic acquired Kwicr,[13][14][15] a leader in mobile application acceleration for Apple and Android platforms, for an undisclosed amount to strengthen its mobile application delivery and analytics capabilities.

Funding

Instart Logic has received 140 million USD in 5 rounds of funding from 10 investors:

  • Series A: In February 2012 Instart Logic received 9 million USD as first round of funding
  • Series B: In April 2013 Instart Logic received 17 million USD
  • Series C: In May 2014 Instart Logic received 26 million USD
  • Venture: In May 2015, Instart Logic closed a 43 million USD[16] expansion funding led by new investors Four Rivers Group and Hermes Growth Partners, in addition to existing investors including Andreessen Horowitz, Kleiner Perkins Caufield & Byers and Tenaya Capital
  • Series D: In January 2016 Instart Logic received 45 million USD[17][18] funding from Geodesic Capital, Telstra Ventures,[19][20] Stanford-StartX Fund, Harris Barton Asset Management and participation from existing investors

Some of their other investors are Greylock Partners, Sutter Hill Ventures[16] and Wing Venture Capital.

Notable clients include Staples, the TUI Group, Pizza Hut, Washington Post, One Kings Lane, and Dollar Shave Club.[21][22]

Instart Logic has been ranked by Business Insider as No. 1 among the 17 best startups to work for in America[23]

Technology

The technology built by Instart Logic claims to resolve emerging application delivery challenges in mobile, multi-device and multi-cloud environments. With a foundation of a traditional content delivery network, the company has built a cloud-client[24][25][26] platform that helps deliver websites faster and more securely.

The Instart Logic service is in between an origin server and end client browsers. It is deployed like a traditional CDN, through DNS changes. The technology of the service analyzes web pages from an origin server and prioritizes which parts of the page (HTML / JavaScript / Images) are broken into small fragments and sent to end devices. The company claims this software-defined application delivery approach improves web page load times.

Instart Logic provides a Completely Free Starter Edition,[27] that includes a content delivery network and intelligent, machine-learning based image optimizations.

References

  1. ^ Kia Kokalitcheva (2014-05-13). "Mobile web apps are slow. Instart Logic now has $26M to try and change that". VentureBeat. Retrieved 2015-03-29.
  2. ^ "Tenaya Capital | Portfolio | Instart Logic". Retrieved 2015-03-29.
  3. ^ "Instart Logic, Inc.: Private Company Information - Businessweek". Bloomberg Business. Retrieved 2015-03-29. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  4. ^ a b c d "Leadership | Instart Logic". Retrieved 2015-03-29.
  5. ^ "Contact us". Instart Logic. Retrieved 2015-03-29.
  6. ^ Stephen Shankland (2013-06-13). "Instart Logic hopes to profit from speeding up Web sites". CNET. Retrieved 2015-03-29.
  7. ^ Tim Greene (2013-06-14). "Startup uses new technology to out-Akamai Akamai". Network World. Retrieved 2015-03-29.
  8. ^ Ashlee Vance (2013-08-22). "Instart Logic Wants a Smoking-Fast Internet". Bloomberg News. Retrieved 2015-03-29.
  9. ^ Leena Rao (2013-04-16). "Instart Logic Raises $17M From Andreessen Horowitz And Greylock To Improve Web And Mobile App Performance". Retrieved 2015-03-29.
  10. ^ "Instart Logic: Continues Momentum with Software-Defined Application Delivery Approach- - SI Team - SiliconIndia Magazine". Retrieved 2015-03-29.
  11. ^ "100 Million Reasons to Switch from Akamai to Instart Logic". Retrieved 2015-03-29.
  12. ^ Ernie Regalado (2014-09-16). "Instart Logic Offers To Buy Out Akamai's Contracts". Retrieved 2015-03-29.
  13. ^ "Instart Logic acquires Kwicr, the mobile app accelerator". tnooz. Retrieved 23 February 2016.
  14. ^ "Instart Logic buys Massachusetts startup to help speed clients' mobile apps". Business Journal. Retrieved 23 February 2016.
  15. ^ "Instart Logic Turbocharges Mobile App Performance with Kwicr Acquisition". Retrieved 23 February 2016.
  16. ^ a b "Instart Logic Picks Up $43M Funding To Speed Up The Web". Forbes. Archived from the original on May 25, 2015. Retrieved 2015-05-25. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  17. ^ "Instart Logic builds on 2015 momentum with $45 Million in Funding". Retrieved 2016-01-27.
  18. ^ "Instart Logic Raises $45M Series D Round For Its Application Delivery Platform". Retrieved 2016-01-27.
  19. ^ "Telstra has bought into US app delivery service Instart Logic". Retrieved 2016-01-27.
  20. ^ "Telstra invests in US application delivery services provider". Retrieved 2016-01-21.
  21. ^ "Washington Post Case Study". Instart Logic. Retrieved 2015-03-29.
  22. ^ "Company Overview". Instart Logic. Retrieved 2015-03-29.
  23. ^ "The 17 best startups to work for in America". Retrieved 2015-08-21.
  24. ^ "Cloud/Client Computing - Where Cloud Meets Mobile and the Nexus of Forces | Portfolio | Gartner Webinars". Retrieved 2015-05-08.
  25. ^ "Gartner Identifies the Top 10 Strategic Technology Trends for 2015". Retrieved 2015-05-08.
  26. ^ "Cloud-Client Computing | Portfolio | Andreessen Horowitz". Retrieved 2015-05-08.
  27. ^ "Instart Logic Free Starter Edition". Retrieved 2016-03-10.
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