"Is It Love" is a song by Dutch Eurodance group Twenty 4 Seven, released in November 1993, as the fourth single from their second studio album, Slave To The Music (1993).[1] It was the first up-tempo song written by Ruud van Rijen and scored success on the charts in Europe, peaking at number five in Germany. The chorus is sung by Nancy Coolen while the rap parts are performed by Stay-C. Maria Jimenez from Music & Media described "Is It Love" as a "sugar-coated highly commercial track".[2]
"Is It Love" was a major hit on the charts across several continents and remains one of the group's most successful songs. In Europe, it entered the top 10 in Austria (9),[3] Denmark (6),[4] Germany (5),[5] the Netherlands (6),[6] Portugal (4),[7] and Sweden (7).[8] In Germany, it spent 19 weeks within the German Singles Chart. On the Eurochart Hot 100, it debuted at number 32, after charting in Belgium, Denmark, the Netherlands, Portugal and Sweden.[9] It peaked at number eleven, while reaching number thirteen on the European Dance Radio Chart chart.[10] The song was a top-20 hit also in Belgium (11),[11] and Iceland (11).[12] It didn't chart on the UK Singles Chart. Outside Europe, "Is It Love" charted at number eight in Zimbabwe,[13] and number 20 in both Australia and New Zealand.[14][15] It earned a gold record in Germany, with a sale of 250,000 singles.
The partially black-and-white music video for "Is It Love" was released in December 1993 by Garcia Media Production. It was videoed by Fernando Garcia and Steve Walker, and filmed in Belgium and the Netherlands. The video was A-listed on Germany's VIVA[16] and was later made available on Arcade's official YouTube channel in 2013. By May 2023, it had generated more than 3.5 million views.[17]
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