Ito-Yokado(株式会社イトーヨーカ堂,Kabushiki-gaisha Itō Yōkadō?) is a Japanese general merchandise store, part of Seven & I Holdings Co. As of March 2013, there are 178 Ito-Yokado stores operating in Japan. Since entering the Chinese market in 1997, opening their first store in the Chunxilu shopping district of Chengdu, the company operates eight stores in Beijing and six in Chengdu. The company formed a joint venture with Wangfujing Department Store and China Huafu Trade & Development Group Corp. to open one of five stores in Beijing. As of January 2013, there are fourteen stores in China.