James Frost (video director)

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James Frost
London, England
NationalityUnited Kingdom

James Frost (born 29 June 1973 in London, England) is an English music video and commercial director.


James Frost began his career in 1997 as part of the British directing duo James & Alex [Smith]. The pair produced work together starting at the Artists Company, and later at Ridley Scott Associates (RSA Films). The pair stopped working together in 2001 with Turin Brakes "72" being the last video they created together.

In 2002, Frost directed then up and coming songstress Norah Jones in the California desert for the song "Come Away With Me"; Frost and Jones collaborated on two more videos from each of her subsequent releases.[citation needed]

In 2004, Frost started Blip Boutique. Successful collaborations have since been created under the Blip Boutique banner including work with The White Stripes, Elvis Costello, OK Go, Phish and Robyn and a video for Interpol using data visualization in collaboration with data visualizer and artist Aaron Koblin along with Frost's creative partner at Blip Boutique Mary Fagot. Blip Boutique has since moved more into the world of Interactive digital media and social network applications.

His 2008 "House of Cards" video for Radiohead, with technological assistance by Aaron Koblin, premiered on Google. No actual camera footage is used in the video; instead, it used LIDAR technology similar to that used in Google Maps.[1] The video was made with assistance by students of the G-Star School Of The Arts, and was nominated at the 51st Grammy Awards for Best Short Form Music Video in 2009.[2]

In 2010, James Frost collaborated with the rock band OK Go and engineering collective Syyn Labs to create a giant Rube Goldberg machine for a music video for the song "This Too Shall Pass". The video took 5 months to design and build and two days to shoot. It was shot on February 11 and 12, 2010, in a warehouse in the Echo Park neighborhood of Los Angeles;[citation needed] the final version is one continuous take.[3] It was released via YouTube on March 1, 2010 and by October 2010 had been seen 16 million times.[3] The video was awarded the AICP award and is part of the permanent collection at the Museum of Modern Art (MoMA)in New York City.[citation needed]

Awards and nominations[edit]


  1. ^ Nye, Calley (14 July 2008). "Radiohead Partners With Google For Music Video Launch". Washington Post. Retrieved 5 February 2011.
  2. ^ a b Streeter, Leslie Gray (7 February 2009). "The Radiohead kids: Students from West Palm's G-Star School worked on the crew of Radiohead's groundbreaking rock video, which is nominated for a Grammy on Sunday night". The Palm Beach Post. Retrieved 5 February 2011.
  3. ^ a b c "Video of the year award for OK Go". Belfast Telegraph. 12 October 2010. Retrieved 5 February 2011.
  4. ^ "Grammy 2009 Winners List". MTV. Retrieved 5 February 2011.
  5. ^ "D&AD 2009".

External links[edit]