Jane Norman

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Jane Norman
United Kingdom
ProductsClothing, bags and accessories
ParentEdinburgh Woollen Mill

Jane Norman is a United Kingdom based women's clothing retailer, owned by Edinburgh Woollen Mill, it is also the sister company of fashion chain Peacocks


The company was founded by Norman Freed, who sold it on to Graphite Capital in January 2003 for £70 million. On 30 July 2005, the company was purchased by Baugur Group for £117.3 million.[1] In January 2007, Jane Norman reported a 45% rise in profits over 2006, and released plans to open one hundred more stores around the country, despite having already almost doubled their number from the year before, to 116.[2]

The company went into administration on 27 June 2011.[3] On 28 June 2011, in a pre pack deal, the brand and 33 stores were sold to Edinburgh Woollen Mill.[4] The company went into administration again on 26 June 2014.[5] It was purchased out of administration by Edinburgh Woollen Mill, which now operates the brand as an in store concession and online retailer.

In May 2018, Edinburgh Woollen Mill announced that the brand is set to close down.


  1. ^ Mesure, Susie- Baugur buys Jane Norman for £117m Archived 24 March 2008 at the Wayback Machine The Independent, 2005-07-30, accessed- 11 February 2007
  2. ^ Butler, Sarah- Jane Norman plans expansion The Times online, 2007-01-25, accessed- 11 February 2007
  3. ^ BBC: Fashion chain Jane Norman goes into administration
  4. ^ "Administrator sells Jane Norman stores". Financial Times. 28 June 2011. Retrieved 29 June 2011.
  5. ^ Guardian: Fashion retailer Jane Norman stores placed in administration

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