The Japan-British Exhibition of 1910 (日英博覧会 Nichi-Ei Hakuran-kai) took place at White City, London in Great Britain from 14 May 1910 to 29 October 1910. It was the largest international exposition that the Empire of Japan had ever participated in and was driven by a desire of Japan to develop a more favorable public image in Great Britain following the renewal of the Anglo-Japanese Alliance. It was also hoped that the display of manufactured products would lead to increased Japanese trade with Britain.
A proposal was made in 1908 for an Exhibition to be held in London to celebrate and reinforce the Anglo-Japanese Alliance on a grass-roots level. It was strongly supported by Japanese Foreign Minister Jutaro Komura, who was aware that there still was a general conception in the West of Japan as a backward and undeveloped country, despite the Boxer Rebellion and the Russo-Japanese War. The Japanese Diet voted an enormous sum to sponsor the Exhibition in 1909, despite the fact that the Treasury had been drained from the Russo-Japanese War, and the economy was on the verge of bankruptcy.
Baron Ōura Kanetake, who was then Minister of Agriculture and Commerce, was the President of the Japanese committee organizing the exhibition. His British counterpart was Henry Fitzalan-Howard, 15th Duke of Norfolk.
The Japanese display covered 242,700 square feet (22,550 m2), three times the space Japan occupied at the previous Paris Exhibition of 1900, not including an additional 222,877 square feet (20,706.0 m2) for two large Japanese gardens. There were some 2,271 Japanese exhibitors.
The Imperial Japanese Navy sent the Japanese-built cruiser Ikoma (which was anchored at Gravesend in Kent) to underscore that the Anglo-Japanese Alliance was primarily a naval alliance and to stress that Japan was a formidable military power worthy of partnership with Great Britain.
A visit by Queen Alexandra in mid-March, in advance of the opening, added publicity and royal prestige to the Exhibition. The death of King Edward VII caused the opening to be delayed until 14 May. By the time the event closed on 29 October, over 8 million visitors had attended.
The Exhibition was widely known in London as 'the Japanese Exhibition' rather than 'the Japan–British Exhibition', as there was minimal British content.
The Japanese gardens had to be constructed from scratch at the Exhibition site. Since authenticity was regarded as of the utmost importance, trees, shrubs, wooden buildings, bridges, and even stones were brought in from Japan.
One of the many aims of the Exhibition was to introduce the civilization of Japan to the western world, showing past, recent present and projected future. The intent was to show that Japan was not a country that had suddenly leapt from a state of semi-barbarism to one of high civilization in the middle of the nineteenth century, but had always been “progressive”, and that the modernization of Japan since 1868 was only a natural progression. This was illustrated with twelve impressively full-sized dioramas with wax figures, showing the progression of Japanese history.
Each of the Japanese government ministries was represented, along with the Japanese Red Cross and the post office, showing displays of the modern systems and facilities used by the governmental departments.
Displays about Taiwan, Korea, the Kwantung Leased Territory, and the Ainu from Hokkaidō were meant to demonstrate that Japan was following in Great Britain’s footsteps as an imperial power to improve the lives of the ‘natives’ in its colonies.
Almost 500 leading Japanese firms sent items to London. Care was taken only to display the highest possible quality, to offset popular images that Japanese products were cheaply made and tawdry.
In addition to manufactured goods, traditional and modern fine arts, and arts and crafts were well represented. One of the most popular craftsmen actually in the Exhibition was Horikawa Kozan, a celebrated potter. He was invited to demonstrate pottery-making and repair priceless antiquities, some of which had been in the possession of British collectors for generations.
A number of the Japanese visitors felt that the display showing a “typical Japanese village” to be an embarrassment, depicting as it did the life of peasants in northeast Japan. Although not far from the truth, this was not the impression that Japan wished to convey to the Western public. These comments dominated in Japanese newspapers leading to the prevalent negative opinion that 'the exhibition was a failure'. The Japanese were most concerned with how best Japan could convince the British public that it was worthy to be considered a modern and civilized ally and equal to any western nation.
Some Japanese correspondents in London also stated that certain exotic and entertaining 'attractions', in the shape of sideshows organized by the entrepreneur who organized the Exhibition were vulgar, and had been calculated to bring discredit to Japan. Moreover, the exhibition of the Ainu and Taiwanese natives together with their native dwellings was regarded as controversial and demeaning.
The negative views of the Exhibition in Japanese newspapers were in contrast to those of almost all British newspapers, which gave wide and detailed coverage and contained favorable reviews, especially on some of the exhibits of fine arts and the gardens.
The final stage of the Exhibition was the disposal of the exhibits. These fell into three categories: those to be sent back to Japan (400 boxes in three separate shipments), those to be presented to various institutions (over 200 boxes divided between thirty recipients), and those to be sent to other cities in Europe where international exhibitions were projected for the near future (Dresden and Turin, both in 1911).
- Mochizuki, Kotaro. (1910) Japan To-day. A Souvenir of the Anglo-Japanese Exhibition held in London, 1910, pp. 23-25.
- Mochizuki, p. 23.
- Mochizuki, Kotarō. (1910) Japan To-day. A Souvenir of the Anglo-Japanese Exhibition held in London, 1910. Tokyo: Liberal News Agency. OCLC 5327867
- Mutsu, H., British Press and the Japan-British Exhibition of 1910, Routledge, 2001 ISBN 0-7007-1672-6
- Hotta-Lister, Ayako, The Japan-British Exhibition of 1910: gateway to the island empire of the East Richmond, Surrey: Japan Library, 1999. ISBN 1-873410-88-3