Jel Sert

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The Jel Sert Company
Private
Industry Snack foods, beverages
Founded 1926
Headquarters West Chicago, Illinois
Products Flavor Aid, Fla-Vor-Ice, Pop-Ice, MONDO, Otter Pops, Wyler's drink mixes, Royal, My-T-Fine
Website http://www.jelsert.com

The Jel Sert Company is a privately held company based in West Chicago, Illinois, United States.[1] Established in 1926, its primary products are snack foods and beverages.[2]

History and products[edit]

The Jel Sert company was named for its original product, a gelatin dessert mix named by combining the words "jelly" and "dessert".[3] In 1929, Jel Sert created a powdered drink mix called Flavor Aid. These remained Jel Sert's flagship products until the 1960s when the company acquired the Pop-Ice company and its line of frozen ice pop desserts. Later that decade, Jel Sert introduced Fla-Vor-Ice, another freezer pop, to complement its Flavor-Aid line. Fla-Vor-Ice quickly became the leading freezer pop brand in the United States.

In 1991, the company launched the MONDO line of juice drinks and with it a promotional tactic involving the recycleability of their plastic container over conventional individual boxed juice containers.

Otter Pops were acquired by the company in 1996. Similar to Jel Sert's other freezer pops, the Otter Pop brand is perhaps the strongest on the United States' West Coast and features flavor-based characters such as Lil' Orphan Orange, Sir Isaac Lime, and Strawberry Short Kook. In 1999 it signed a promotional deal with General Mills' Honey Nut Cheerios to promote its freezer bars.[4]

In 2000, Jel Sert acquired three other trademarks: Wyler's, a brand of powdered beverage mixes, and the Royal and My-T-Fine brands of puddings, pie fillings, and flan. In 2001 it bought Nabisco's gelatin, pudding and baking powder businesses,[5] including Royal Brand gelatin, one of the main competitors of Kraft Foods' Jell-O.[6]

On July 9, 2012, Jel Sert acquired Super C, Pure Kick and Zoic from Solis Brands.[7][8]

The Jel Sert company has done charity work with the American Childhood Cancer Organization, the National Ovarian Cancer Coalition, and Operation Homefront.[citation needed]

References[edit]

  1. ^ "Contact Us." Jel Sert. Retrieved on May 15, 2010. Picture: "Route 59 & Conde Street West Chicago, IL 60185"
  2. ^ "Company Overview of The Jel Sert Company". Bloomberg Businessweek. Retrieved 18 January 2013. 
  3. ^ Lobner, Colleen (August 18, 2010). "Illinois pension fund sells 2 industrial buildings". Chicago Real Estate Daily. Retrieved 18 January 2013. 
  4. ^ Lazarus, George (April 27, 1999). "Jel Sert Has A Sweet Ally In Cereal Promotion". Chicago Tribune. Retrieved 18 January 2013. 
  5. ^ "Jel Sert wiggles into Kraft-dominated market". Crain's Chicago Business. January 22, 2001. Retrieved 18 January 2013. 
  6. ^ "Jel Sert ready to take on Kraft". Crain's Chicago Business. January 17, 2001. Retrieved 18 January 2013. 
  7. ^ "Jel Sert acquires Super C, Pure Kick and Zoic brands". Drug Store News. July 9, 2012. Retrieved July 10, 2012. 
  8. ^ "JEL SERT ACQUIRES FAMILY OF FUNCTIONAL BEVERAGE BRAND NAMES, INCLUDING SUPER C, PURE KICK AND ZOIC, FROM SOLIS BRANDS, INC." (Press release). Jel Sert. June 29, 2012. Retrieved August 23, 2013. 

External links[edit]