Junior's Fashion Week
| Junior's Fashion Week | |
|---|---|
| Status | Active |
| Genre | Fashion Week for Juniors |
| Frequency | bi-annual |
| Location(s) | Metropolitan CIties |
| Country | India |
| Established | 2017 |
| Website | http://www.juniorsfashionweek.com |
Juniors Fashion Week (JFW) is a bi-annual runway showcase, [1] being conducted in Mumbai,[2] Kolkata,[3] Delhi,[4] Pune, Chandigarh,[5] Hyderabad, Chennai,[6] Bengaluru,[7] Kochi, Ludhiana, and Jaipur. JFW educates the children about the latest fashion trends.[8] Acclaimed by Time Magazine, JFW is Asia's number-one edutainment platform for kids. JFW also showcases various national and international brands[9] on the runway and displays brand windows to the public audience.[10]
History[edit]
Junior's Fashion Week (JFW) was established in 2017[11] with the aim of providing a unique platform for children to showcase their creativity and style. The idea originated from observing a young child who displayed meticulous attention to detail while choosing the perfect upholstery for his room, which inspired the creation of an event dedicated to kids' fashion. Since its inception, JFW has organized 75+ fashion shows exclusively for kids, allowing them to explore different premium and luxury styles, outfits, and accessories. It has inspired young minds, fostered a love for creativity, and created a space where kids can shine and feel proud of their ideas. It has become a platform that empowers kids and instills a passion for fashion from an early age.
The Selection Process at JFW[edit]
Junior's Fashion Week does not conduct audition, because it focuses on nurturing participants' fashion knowledge, boosting their confidence, and promoting inclusivity. The selection process at Junior's Fashion Week (JFW) organizes workshops covering fashion aspects, runway training, and self-expression to equip participants with essential skills and enhance their self-esteem. The event reserves seats for physically challenged children ('Divyang') to provide equal opportunities and showcase their talent. JFW also engages in non-profit activities aligned with the Government of India's policies.
Associated Brands[edit]
Junior's Fashion Week (JFW) collaborates[12] with numerous Indian and international brands,[13] offering strategic benefits such as brand optimism, recognition, loyalty, and sales assistance. This affiliation allows brands to connect with the target demographic and engage with primary purchasers. JFW has established partnerships with over 45+ brands, including Emporio Armani, Airtel, Allen Solly Junior, Angel & Rocket, Biba, Converse, DKNY, Flying Machine, Guess Kids, Hey Kid, Hugo Boss, Jordan, Karl Lagerfeld, Kenzo Kids, Kids Around, Levis, Little Marc Jacobs, LQ Milano, Marks & Spencer, Monnalisa, Nike, Paul Smith, Rookie, Scullers,[14] Sonia Rykiel Paris, Stella McCartney, The Children's Place, U.S Polo Kids, and Whimsy Beauty. These associations introduce young participants to the inspiring world of international fashion and luxury apparel, creating a bridge between the brands and the ever-exciting fashion industry.
Showcase Gallery[edit]
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Girls showcasing Biba Girls at JFW -
A Junior Model Showcasing US Polo Assn at Junior's Fashion Week
See also[edit]
Armani, Fashion Week, London Fashion Week, List of fashion events, Runway (fashion)
References[edit]
- ^ "Junior's Fashion Week to debut in November". Retrieved 2017-04-22.
- ^ "Junior's Fashion Week hosts workshop & preview for January show | Event News India". Apparel Resources. 2016-12-28. Retrieved 2017-04-22.
- ^ "Junior's Fashion Week in Association With Scullers Brings in". Archived from the original on April 23, 2017. Retrieved 2017-04-22.
- ^ "Junior's Fashion Week showcases international brands that walked the runway | | YnFx". Retrieved 2023-05-19.
- ^ "Junior's Fashion Week Spring/Summer 2018 to debut in Chandigarh". FashionUnited. 2018-01-17. Retrieved 2023-05-20.
- ^ "Junior's Fashion Week to showcase global brands' S/S '18 collections in Chennai". FashionUnited. 2018-03-07. Retrieved 2023-05-20.
- ^ SS'23 | CHANDIGARH B | 69 Runway Showcase | Junior's Fashion Week, retrieved 2023-05-19
- ^ "Junior's Fashion Week conducted its first workshop of 2017 | RITZ". RITZ Magazine. 2017-01-18. Retrieved 2017-04-22.
- ^ "BENGALURU TESTIMONIES JUNIOR'S FASHION WEEK'S WORKSHOP". ASIA PACIFIC NEWSWIRE. 2017-01-21. Retrieved 2017-04-22.
- ^ FashionNetwork.com. "Bengaluru to host Junior's Fashion Week next month". FashionNetwork.com. Retrieved 2017-04-22.
- ^ "JFW Runway Showcase to open in Bengaluru on November 18". FashionUnited. 2018-11-13. Retrieved 2023-05-20.
- ^ "Junior's Fashion Week -kidswear takes center stage this July". FashionUnited. 2017-06-06. Retrieved 2023-05-20.
- ^ "Junior's Fashion Week A/W '17 edition to be spectacular events". FashionUnited. 2017-08-23. Retrieved 2023-05-20.
- ^ "Scullers Ties Up with Juniors Fashion Week to Showcase Kids' Collection". EVENTFAQS Media. Retrieved 2023-05-20.