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City Nebraska City, Nebraska
Broadcast area Omaha/Lincoln
Branding Lobo 97.7 FM
Frequency 97.7 MHz
First air date 1980 (as KNCY-FM)
Format Regional Mexican
ERP 100,000 watts
HAAT 298 meters
Class C1
Facility ID 47957
Transmitter coordinates 40°53′27.00″N 96°9′11.00″W / 40.8908333°N 96.1530556°W / 40.8908333; -96.1530556
Former callsigns KNCY-FM (1980-1995)
KOSJ (1995-1998)
KESY (1998-1999)
KQCH (1999-2002)
Owner Flood Communications of Omaha, LLC
Webcast Listen Live
Website lobo977.com

KBBX-FM (97.7 FM, "Lobo 97.7") is a radio station broadcasting a Regional Mexican format.[1] Licensed to Nebraska City, Nebraska, United States, the station serves the Omaha and Lincoln metropolitan areas. The station is currently owned by Flood Communications of Omaha, LLC.[2] KBBX's studios are located on John Galt Boulevard in Omaha, while its transmitter is located just north of Weeping Water, Nebraska.


The station signed on in 1980 as KNCY-FM, and aired an easy listening format. In August 1995, the station flipped to smooth jazz as KOSJ. The flip brought the format back to the market for the first time since 1994, when the first home of KESY flipped to mainstream AC. The format, however, still was not met with acceptance in the market. On January 9, 1998, the frequency became home to KESY's soft AC format after their former frequency flipped to modern AC as KSRZ. On May 21, 1999, the station flipped to a rhythmic-leaning Top 40 format, branded as "Channel 97.7", and adopted new call letters KQCH.[3] Despite the station's limited signal, KQCH was a ratings success.

As part of a major format shuffle, on May 3, 2002, at Noon, KQCH's format moved to the more powerful 94.1 FM frequency. After a week of simulcasting, and airing a loop redirecting listeners to the new frequency, on May 10, 97.7 adopted sister KBBX's regional Mexican format as "Radio Lobo." The station would adopt the KBBX call letters on the same day as the switch.

In 2004, KBBX won the prestigious Crystal Award from the National Broadcasters Association for outstanding community service. Radio Lobo was the very first Spanish radio station in American history to win this award. Each spring and fall for the past 11 years, Radio Lobo coordinates and hosts Nebraska’s only Bilingual Latino Career Fair. Businesses and services that need to hire bilingual employees of all levels get to meet hundreds of bilingual Latinos looking progress in their careers.

Journal later sold the station to Connoisseur Media, and then to Flood Communications.


2004- Crystal Award from the National Broadcasters Association for outstanding community service.

2005- Nebraska Broadcasters Association awarded KBBX-FM the Gold Award for service to Business Industry, Government or Education.

2006- KBBX-FM helped raise $79,054 for The Kids of St. Judes.

2007- Barrientos Scholarship Foundation Third Annual Latino Heritage Awards named KBBX-FM Business of the Year.

2012- KBBX-FM received Station of the Year by Medallas de Cortez.

2012- The mayor of the city of Omaha Jim Suttles proclaimed March 22, 2012 Radio Lobo Day.

2015- Greater Omaha Chambers awarded KBBX-FM with the Small Business Award.

KBBX-FM also helps the Children's Miracle Network Radiothon and for years has gained recognition from the Children's Hospital and Medical Center.


External links[edit]