KFRX

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KFRX
KFRX logo.png
City Lincoln, Nebraska
Broadcast area Lancaster County, Gage County
Branding 106.3 KFRX
Slogan Lincoln's Hit Music
Frequency 106.3 MHz
Format Top 40 (CHR)
ERP 100,000 watts
HAAT 214.0 meters
Class C1
Facility ID 57287
Transmitter coordinates 40°43′40.00″N 96°36′50.00″W / 40.7277778°N 96.6138889°W / 40.7277778; -96.6138889
Owner Alpha Media
(Digity 3E License, LLC)
Sister stations KFOR, KIBZ, KLMS, KTGL, KZKX
Website kfrxfm.com

KFRX (106.3 FM) is a radio station broadcasting a Top 40 (CHR) format.[1] Licensed to Lincoln, Nebraska, United States, the station serves the Lincoln area. The station is currently owned by Alpha Media, through licensee Digity 3E License, LLC.[2] Matt McKay is the station's morning host.

One of the longest-lived FM signals in Lincoln, the station started as KECK-FM (calls that were shared with its AM counterpart, which has since gone dark). It switched to the name KHAT in the mid-1970s. For much of the decade, it sported a country music and "progressive" country music format as KHAT. In the early 1980s, KHAT switched to an adult contemporary format. In July 1990, after a weekend of stunting with all-Phil Collins songs, KHAT was rebranded as "MIX 106", while retaining the AC format, and adopted new call letters KMXA. However, "Mix" was a failure in the ratings. On March 2, 1992, the station flipped to active rock as "106.3 The Blaze", under new call letters KIBZ. The format was an immense success. As part of a major format shuffle, on March 19, 2004, at noon, KIBZ moved to 104.1 FM, while 106.3 began stunting with construction noises; this led to the debut of a new AC format under the "My 106.3" branding and KLMY call letters on March 24. At 6 a.m. on September 18, 2007, KLMY dropped the format and adopted KFRX's Top 40 format and call letters after their former frequency (102.7 FM) flipped to AC and was later sold and moved to the Omaha market.[3]

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