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City La Grande, Oregon
Branding The Rock 98.7
Slogan "Eastern Oregon's Rock Station"
Frequency 98.7 MHz
First air date August 15, 1977 (as KLBM-FM at 98.3)
Format Rock
ERP 2,250 watts
HAAT 592 meters (1,942 ft)
Class C2
Facility ID 24796
Transmitter coordinates 45°26′26″N 117°53′31″W / 45.44056°N 117.89194°W / 45.44056; -117.89194
Former callsigns KLBM-FM (1977-1985)
KKUC (1985-1990)[1]
Former frequencies 98.3 MHz (1977-1993)
Owner Pacific Empire Radio Corporation
Sister stations KBKR, KKBC-FM, KLBM, KRJT
Webcast Listen Live
Website 987therock.com

KUBQ (98.7 FM, "The Rock 98.7") is a radio station licensed to serve La Grande, Oregon, in the United States of America. The station is owned by the Pacific Empire Radio Corporation. KUBQ broadcasts a rock format to eastern Oregon.[2]

All five stations owned and operated by Pacific Empire Radio Corporation, in Eastern Oregon, share a radio studio building in La Grande, Oregon, located at 2510 Cove Ave.[3]


In November 1984, KLBM, Inc., reached an agreement to sell KLBM-FM to Grande Radio, Inc. The deal was approved by the FCC on January 7, 1985, and the transaction was consummated on June 24, 1988.[4]

The station was assigned the KUBQ call sign by the Federal Communications Commission on June 4, 1990.[1]


KUBQ-FM logo.png


  1. ^ a b "Call Sign History". FCC Media Bureau CDBS Public Access Database. Retrieved June 12, 2009. 
  2. ^ "Station Information Profile". Arbitron. Retrieved June 12, 2009. 
  3. ^ Fybush, Scott (July 18, 2008). "The Big Trip 2007, part XI: Eastern Oregon to Boise". Tower Site of the Week. 
  4. ^ "Application Search Details (BALH-19841102EV)". FCC Media Bureau. June 24, 1988. 

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