Kindness UK

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Kindness UK is a not-for-profit organisation with the sole aim of promoting and sharing kindness in all its forms.[1]


Kindness UK was founded in 2011[2] with the aim of making kindness a greater part of day-to-day life and promoting Kindness Day UK annually on 13 November.


In 2012 a Kindness Pack for primary schools was published.[3]

In 2014 a Kindness Pack for secondary schools was published.[4] Kindness UK distributed these publications free of charge to 30,000 schools nationwide and awarded select schools who have shown exemplary kindness with the Kind School of the Year Award.[5]

Kindness UK’s global partners in kindness include partners in the US, Life Vest Inside[6] and in Singapore, Singapore Kindness Movement.[7]

Kindness UK hosted the 7th General Assembly of the World Kindness Movement at their London headquarters, 18–20 September 2012.[8] Delegates from Singapore (Singapore Kindness Movement), China, Australia, USA, UK, India, South Korea, Japan, Spain and Italy attended the conference.

For Kindness Day UK, 13 November 2014, Kindness UK volunteers gave away 10,000 free chocolate bars to commuters at London stations.[9]

In 2015 Kindness UK developed and published a kindness weekly quotes app suitable for all IOS devices from Iphone 5 upwards. [10]


Kindness UK has been in the media on local and national news TV and radio shows and in newspapers and magazines including ITV Day Break,[11] BBC Radio Manchester,[12][13] SW Londoner,[14] Good News Magazine,[15][16] The Colchester Gazette,[17] BBC Newcastle,[18][19] BBC Somerset,[20] BBC Radio Stoke,[21] London's Biggest Conversation[22] and BBC WM.[23][24]

Kindness UK wrote an article for the Training Journal (TJ) [25]

Kindness Day UK[edit]

Kindness Day UK was launched in 2010.[26][27] Kindness Day UK is celebrated every 13 November on World Kindness Day and encourages people to recognize the value of kindness and perform at least one act of kindness on the day.[28]

External campaigns[edit]

Kindness UK were asked to guest judge Nissan’s CARED4 competition[29] which is aimed to search for and reward kind people in the community.

External links[edit]

Official Website [1]


  1. ^ "National Kindness Day UK: How Can Being Kinder To People Help With Loneliness?". Huffington Post. 
  2. ^ BBC WM 95.6, The Paul Franks Show, Paul Franks, 28/11/2011, 16:00
  3. ^ Kindness UK: Pack for primary school children; supporting, promoting and sharing kindness, Theme Traders, London. ISBN 9780954245337
  4. ^ Kindness UK: Pack for secondary schools; supporting, promoting and sharing kindness, Theme Traders, London. ISBN 9780954245320
  5. ^ Lorraine Howard, "Blacklands Primary School; One of a kind", Irvine Herald, Ayrshire, 05/12/2014, Page 32-33
  6. ^
  7. ^
  8. ^ "World Kindness Movement". World Kindness Australia. 
  9. ^ "London commuters get free chocolate bars for Kindness Day UK". getwestlondon. 
  10. ^
  11. ^ ITV "Day Break", The London Studios, 11/02/2014, 06:00
  12. ^ BBC Radio Manchester, "Random Acts of Kindness", Mike Sweeney, 08/07/2014, 09:00
  13. ^ BBC Radio Manchester, "Comedy heritage", Mike Sweeney, 10/11/2014, 09:00
  14. ^ Immi Calderwood, "National What Week: How being kind is important to society", SW Londoner, London, 13/11/2014
  15. ^ Anna Rikner, 21/11/2013, "För en vänligare värld", Good News Magazine, GNM nr 12
  16. ^ Good News Magazine, 01/07/2013, "Inspireras", Good News Magazine, page 10
  17. ^ Ryan Jennings, 07/01/2013, "A home for Christmas...thanks to kindly Ellie", Gazette, Colchester, Page 3
  18. ^ BBC Radio Newcastle, Early Breakfast Show, Gilly Hope, Barrack Road Studios, 19/11/2012, 05:00
  19. ^ BBC Radio Newcastle, Jonathan Miles, Jonathan Miles, Barrack Road Studios, 01/11/13, 10:00
  20. ^ BBC Somerset, BBC Somerset, Ben McGrail, 26/09/2013, 09:00
  21. ^ BBC Radio Stoke, Mid Morning Show, Lee Thomas, 05/06/2013, 10:00
  22. ^ LBC, Julia Hartley-Brewer, Julia Hartley-Brewer, 03/05/2013, 13:00
  23. ^ BBC WM 95.6, The Paul Franks Show, Paul Franks, 28/11/2011, 16:00
  24. ^ BBC WM 95.6, Mollie Green, Mollie Green, Birmingham, 14/04/2012, 06:00
  25. ^
  26. ^ Maggie Richards. "Kindness Day UK launches 13 November". My Daily. Retrieved 2011-06-21. 
  27. ^ Josh Warwick, "How to be kind - and why it's good for your health", The Telegraph, London, 13/11/2013
  28. ^ BBC Radio Kent, Julia George, Julia George, Kent, 13/11/2012, 09:00
  29. ^ "Nissan CARED4 Competition". Competition Hunter. 

Category:Kindness Category:Non-profit organisations based in the United Kingdom Category:Philanthropic organisations based in the United Kingdom Category:Positive psychology Category:2011 establishments in the United Kingdom Category:Organizations established in 2011