Kindness UK

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Kindness UK
Kindness UK logo.png
Kindness UK logo
Founded 2011
Founder David Jamilly
Type NGO
Area served
United Kingdom

Kindness UK is an independent London-based not-for-profit organisation that promotes kindness in United Kingdom.[1][2]


Kindness UK was founded by social entrepreneur David Jamilly in 2011 with the aim of undertaking initiatives to enhance the value and profile of kindness in society. Jamilly previously founded Pod Children's Charity in 1977, the Good Deeds Organisation in 2007 and co-founded Kindness Day UK in 2010.[3][1][2]

Educational Initiatives[edit]


In 2016 Kindness UK in collaboration with Coolabi Group developed a month-long campaign Clangers for Kindness, designed to promote simple acts of kindness among kids and their parents.[4]


In partnership with the University of Sussex the Kindness UK Doctoral Conference was launched in 2015. The Kindness UK Doctoral Conference Award is open to all academic disciplines and is dedicated to the kindness and its effect on people and communities.[5]

Interdisciplinary University of Sussex Kindness UK Symposium was held in 2016.[6]

Public Initiatives[edit]

In 2014 on Kindness Day UK, Kindness UK distributed 10,000 chocolate bars at London underground stations as a random act of kindness.[7]

Kindness Day UK[edit]

Kindness Day UK encourages the public to recognize the value of kindness and perform at least one act of kindness on the day. Kindness UK is a lead UK organisation that promotes and celebrates Kindness Day UK.[8][9]

External campaigns[edit]

Kindness UK were asked to guest judge Nissan’s CARED4 competition which was aimed to search for and reward kind people in the community.[10]


  1. ^ a b "How Can Being Kinder To People Help With Loneliness?". Huffington Post. 
  2. ^ a b "Kindness UK - About Us". 
  3. ^ BBC WM 95.6, The Paul Franks Show, Paul Franks, 28/11/2011, 16:00
  4. ^ "Biggest ever Clangers marketing drive to launch". 
  5. ^ "Kindness UK Doctoral Conference Award". University of Sussex. 
  6. ^ "University of Sussex Kindness UK Symposium - Thursday 10th November". University of Sussex. 
  7. ^ "London commuters get free chocolate bars for Kindness Day UK". getwestlondon. 
  8. ^ BBC Radio Kent, Julia George, Julia George, Kent, 13/11/2012, 09:00
  9. ^ Josh Warwick, How to be kind - and why it's good for your health, The Telegraph, London, 13/11/2013
  10. ^ "Nissan CARED4 Competition". Competition Hunter. Archived from the original on 2012-11-24. 

External links[edit]