Laura Ries

From Wikipedia, the free encyclopedia

Laura Ries is a co-founder, with her father Al Ries, of Ries & Ries, an advertising/marketing strategy consultancy firm.[1][2] She has also written several books in the field of Marketing.[3][4]


Laura Ries[5] is an advertising and branding consultant at Ries & Ries since 1994.[6] Her title at Ries & Ries is president.[7] She has also been a television personality and has been invited to be a commentator on contemporary branding news for television [8] and written publications.[9] In 2008, the Atlanta Business Chronicle named Laura in their annual top 40 under 40 list.[10]


Works by Laura Ries with Al Ries, published by HarperCollins:

  • 22 Immutable Laws of Branding (1998) ISBN 978-0060007737
  • 11 Immutable Laws of Internet Branding (2000) ISBN 978-0060196219
  • The Fall of Advertising and the Rise of PR (2002) ISBN 978-0060081980
  • The Origin of Brands (2004) ISBN 978-0060570156

Other works by Laura Ries:


External links[edit]