Laura Ries

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Laura Ries is an author of marketing books and co-founder in of the advertising consultancy firm Ries & Ries with her father, Al Ries. She has also written several books[1]


Laura Ries is an advertising and branding consultant at her firm, Ries & Ries since 1994. [1] She has also been a television personality and has been invited to be a commentator on contemporary branding news for television [2] and written publications.[3] In 2008, the Atlanta Business Chronicle named Laura in their annual top 40 under 40 list.[4]


Works by Laura Ries with Al Ries, published by HarperCollins:

  • 22 Immutable Laws of Branding (1998) ISBN 978-0060007737
  • 11 Immutable Laws of Internet Branding (2000) ISBN 978-0060196219
  • The Fall of Advertising and the Rise of PR (2002) ISBN 978-0060081980
  • The Origin of Brands (2004) ISBN 978-0060570156

Other works by Laura Ries:


External links[edit]