The song achieved success in many European countries. It was a top ten hit in France, Austria, Belgium (Wallonia) and Germany. However, its sales were less high than 20 Fingers' previous hit "Short Dick Man". Its chart positions were especially disappointing in UK, where it stayed on the chart for three weeks and peaked at #48. The song, which was credited to Roula as vocalist, contains explicit lyrics that refer to cunnilingus.
In 1995, the mashup "Don't Laugh But Lick It" has been released as 20 Fingers & Winx feat. Roula, compromising "Lick It" with "Don't Laugh" by DJ Winx. In the Sensation White party in Amsterdam 2009, there has been released a special remix of "Lick It" with the original vocals of Roula, with go-go dancers background. In 2009, DJ Felli Fel heavily samples "Lick It" in his song "Feel It" featuring T-Pain, Sean Paul, Flo Rida and Pitbull.