Louise Wachtmeister

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Louise Wachtmeister
Louise Wachtmeister, 2012.jpg
Webbdagarna, 2012
Born Louise Austern[1]
(1978-04-28) 28 April 1978 (age 39)
Known for Co-Founder, ASMALLWORLD
Title Countess
Spouse(s) Count Erik Wachtmeister
Website www.asmallworld.com

Countess Louise Wachtmeister (born 28 April 1978) is a Swedish entrepreneur, athlete, and political activist. She was President of the largest chapter of the Conservative Youth Party in Stockholm for four years, and has held elected positions with the Stockholm City Hall and Stockholm District Court. She is a silver and gold medalist in the Swedish National Track Championships,[1] and in 2004 co-founded the social networking website ASMALLWORLD with her husband Erik Wachtmeister. Dubbed "MySpace for millionaires" by the Wall Street Journal, the network had 320,000 members in 2008.[2]

Early life, education[edit]

Wachtmeister was born as Louise Austern in Sweden.[1] In her youth she became involved in political activism, and served as President of the largest chapter of the Conservative Youth Party in Stockholm for four years. She also participated in two elections, including the election of Sweden's entry into the European Union in 1994. She later held elected positions with the Stockholm City Hall and Stockholm District Court. In 2001 Wachtmeister completed her master thesis on branding at the Stockholm School of Economics (Handelshögskolan i Stockholm). In 2001-2002 Louise worked at the JKL Group, a leading PR company in the Nordic region.[citation needed] Wachtmeister was a silver and gold medalist in the 400 and 800 meter relay in the Swedish National Track Championships,[1] where she competed under her maiden name Austern.[1]

Asmallworld[edit]

In March 2004, Wachtmeister and her husband Erik Wachtmeister co-founded the social networking website ASMALLWORLD.[2] She served as Marketing Director and Director of Communications for the young company, and Erik served as CEO and Chairman.[3] The website launched two years before Facebook was made available to non-college members,[4] and was dubbed "MySpace for millionaires" by the Wall Street Journal.[2] New members must receive an invitation from a pre-existing member with invitation privileges to be accepted.[5] In July 2006, Wachtmeister and her husband hosted a 2nd anniversary party for the website at a private resident in Saint-Tropez, with over 1000 guests from ASMALLWORLD present.[6] As of September 2007, the site had 150,000 users, including Naomi Campbell, Paris Hilton, and Tiger Woods.[5][7] By May 2008, the number had grown to 320,000 members, with about 65% of members from Europe and 20% from the United States.[2] By April 2010, the Wachtmeisters had ceased to be active with managing the website, and membership was in excess of 500,000.[8]

She was named by Bon Magazine as one of 50 Swedes that were going to change the world.[9]

Personal life[edit]

Wachtmeister is married to Count Erik Wachtmeister.[4]

References[edit]

  1. ^ a b c d e "Athletic Club Sparvagen Club records Louise Austern (maiden name Louise Austern)" (PDF). Swedish Athletic Club. Retrieved 2011-05-28. 
  2. ^ a b c d Ruiz, Nicola (May 2, 2008). "Five Social Networking Sites of the Wealthy". Forbes. Retrieved 2011-04-03. 
  3. ^ "The End of Exclusive Networks?". The Next Women (Business Magazine). September 3, 2008. Retrieved 2011-05-28. 
  4. ^ a b Murgatroyd, Rob (2011). "Interview with Erik Wachtmeister". Jet Set Life. Retrieved 2011-04-03. 
  5. ^ a b La Ferla, Ruth (September 6, 2007). "A Facebook for the Few". New York Times. Retrieved 2011-04-03. 
  6. ^ Price, Lauren (July 22, 2006). "A Big Fish in a Small World" (PDF). Haute Living. Retrieved 2011-05-28. 
  7. ^ Gastler, Franz (March 15, 2008). "Smallville in Cyberspace". Tehelka. Retrieved 2011-05-28. 
  8. ^ Saqr, Ruba (April 2010). "Count Erik's World". Forward Magazine. Retrieved 2011-04-03. 
  9. ^ "50 Swedes Going to Change the World" (PDF). Bon Magazine. Retrieved 2011-05-28. 

External links[edit]