Lucy the Elephant
Lucy, the Margate Elephant
Lucy the Elephant, National Historic Landmark, November 20, 2011
|Location||Margate City, New Jersey|
|Architect||James V. Lafferty|
|NRHP reference #||71000493|
|Added to NRHP||August 12, 1971|
|Designated NHL||May 11, 1976|
|Designated NJRHP||April 7, 1971|
Lucy the Elephant is a six-story elephant-shaped example of novelty architecture, constructed of wood and tin sheeting in 1881 by James V. Lafferty in Margate City, New Jersey, two miles (3.2 km) south of Atlantic City. Originally named Elephant Bazaar, Lucy was built to promote real estate sales and attract tourists. Today, Lucy is the oldest surviving roadside tourist attraction in America.
Patenting and Construction
In 1881, the U.S. Patent Office granted James V. Lafferty a patent giving him the exclusive right to make, use or sell animal-shaped buildings for a duration of seventeen years. Lafferty funded the design and construction of his first elephant-shaped building at South Atlantic City, now called Margate. He employed Philadelphia architect William Free for the design. Lucy was modeled after "Jumbo the Elephant", a famous elephant with Barnum and Bailey's Greatest Show on Earth and constructed at a cost of $25,000 - $38,000. 
Initially named Elephant Bazaar, the structure stands at 65 feet (19.7 m) in height, 60 feet (18.3 m) in length, and 18 feet (5.5 m) in width and weighs about 90 tons. It is listed as the 11th tallest statue in the United States. Lucy was constructed with nearly one million pieces of wood, and required 200 kegs of nails, 4 tons of bolts and iron bars; 12,000 square feet of tin covers the exterior. There are 22 windows placed throughout the structure.
Early use and sale
Originally, Lafferty brought potential real estate customers to view parcels of land from Lucy's howdah (carriage). The howdah offers unique views of Margate, Atlantic City's skyline, the beach, and the Atlantic Ocean and it serves as an observation deck for modern day visitors during tours.
The structure was sold to Anton Gertzen of Philadelphia in 1887 and remained in his family until 1970. Anton's daughter-in-law, Sophia Gertzen, reportedly dubbed the structure "Lucy the Elephant" in 1902. The shape of Lucy's head is characteristic of an Asian Elephant, and male elephants have tusks. Initially, the elephant was referred to as a male, but eventually became commonly known as a female.\
Through the first half of the 20th century, Lucy served as a restaurant, business office, cottage, and tavern (the last closed by Prohibition). The building was depicted on many souvenir postcards, often referred to as "The Elephant Hotel of Atlantic City." (The actual hotel was in a nearby building, not inside the elephant.)
- Save Lucy Committee - By the 1960s, Lucy had fallen into disrepair and was scheduled for demolition. In 1969, Edwin T. Carpenter and a group of Margate citizens formed the Margate Civic Association, which later became the Save Lucy Committee under Josephine Harron and Sylvia Carpenter. They were given a 30-day deadline to move the edifice or pay for its demolition. Various fund-raising events, the most successful a door-to-door canvass by volunteers, raised money.
- In 1970, the building was moved about 100 yards to the west-southwest and a bit inward from the shoreline and completely refurbished. The building's original wooden frame was buttressed new steel, and the deteriorated howdah was replaced with a replica. A plug of green glass set into the howdah platform refracts light into Lucy's interior.
- In 1972, Lucy appeared in the movie The King of Marvin Gardens, starring Jack Nicholson and Bruce Dern.
- In 1976, Lucy was designated a National Historic Landmark, during the United States Bicentennial celebration.
- In 1980, Lucy can be briefly seen in the opening of the five time Oscar nominated film, Atlantic City, starring Burt Lancaster and Susan Sarandon.
- In 1983, Lucy is shown on a postcard with a picture in the opening credits of the film, National Lampoon's Vacation.
- In 1986, Lucy appeared on an episode of Mister Rogers' Neighborhood. Mr. (Fred) Rogers was shown taking a short tour of Lucy.
- Every July 20, the building's birthday is celebrated with children's games and much fanfare.
- The Jardin the Paris Elephant, a real-life large elephant structure inspired by “Elephantine Colossus”, (a larger version of Lucy, built by Lafferty in 1885 on Coney Island), is featured as the location of the boudoir of Nicole Kidman's character in the 2001 film Moulin Rouge'
- In 2006, The television series, Weird U.S., shown on The History Channel featured Lucy in an episode.
- In 2006, Lucy was struck by lightning, blackening the tips of the tusks.
- In November, 2006, the building was prominently featured in an advertisement for Proformance Insurance.
- Lucy was featured in the 2009 television show Life After People, which illustrated how the environment would take over the structure without people to maintain Lucy.
- In a 2011 episode of Boardwalk Empire, which takes place mostly in Atlantic City, Agent Van Alden mentions "a hotel shaped like an elephant" among the local attractions.
- In October, 2012, Hurricane Sandy made landfall near Margate. Lucy remained unscathed, although the surge reached the building's toes and a small booth in the parking lot was blown over.
- Lucy was featured in the 2012 book, Stay Close by Harlan Coben (ISBN 1101561173).
- On June 14, 2014, The Travel Channel's Monumental Mysteries featured Lucy the Elephant in an episode.
- April 18, 2015: Lucy was featured in the Bill Griffith daily comic strip "Zippy the Pinhead".
- In 2015, Lucy was featured in the opening credits of the film Vacation, similar to the original 1983 film, National Lampoon's Vacation.
- On July 23, 2016, Lucy announced her candidacy for President of the United States at a celebration for her 135th birthday.
- In 2016, Lucy had 135,000 visitors at the site, 35,000 of whom took the guided tour. 
Other structures by Lafferty
Elephantine Colossus (1885-1896)
The Elephantine Colossus or Elephant Hotel, at Coney Island amusement park in Brooklyn, New York, stood 122 feet (37.2 m) tall, approximately twice the size of Lucy, with seven floors of rooms, and legs 60 feet in circumference. With the exception of the number and relative size of the windows, and the design of the howdah, its exterior was a nearly exact scaled-up replication of Lucy. It held a cigar store in one leg and a diorama in another, hotel rooms within the elephant proper, and an observation area at the top with panoramic sea views. It burned down in 1896.
Light of Asia (1884-1900)
Light of Asia (dubbed Old Jumbo by locals) opened in Cape May in 1884, and was a slightly smaller version of Lucy. It was not successful and was torn down within 16 years. Lafferty was not directly involved with the construction but granted patent rights to Theodore M. Rieger, a real estate developer like himself, who sought to do for Cape May what Lafferty did with Lucy for Atlantic City It is unclear whether the Light of Asia matched the quality of the other buildings; the only known surviving photo of Light of Asia appears to have been taken while still under construction with no metal skin and an incomplete head, and with yet another different howdah design.  A video presented to visitors inside Lucy in 2009 includes that same photo with the narration describing it as Cape May's "inferior rendition" of Lucy.
- Elephantine Colossus, at Coney Island
- Cultural depictions of elephants
- Elephant of the Bastille
- Charles Ribart and his plan for the site of L'Arc de Triomphe
- National Register of Historic Places listings in Atlantic County, New Jersey
- Tillie, another colorful icon of the Jersey Shore
- "New Jersey and National Registers of Historic Places - Atlantic County" (PDF). New Jersey Department of Environmental Protection - Historic Preservation Office. June 2, 2011. p. 5. Archived from the original (PDF) on October 17, 2006. Retrieved July 12, 2011.
- National Park Service (2006-03-15). "National Register Information System". National Register of Historic Places. National Park Service.
- "Lucy, The Margate Elephant". National Historic Landmark summary listing. National Park Service. 2008-06-23.
- Jacobs, Emma (July 11, 2015). "Elephants Never Forget — And At 6 Stories Tall, This One's Unforgettable". www.wnyc.org. NPR. Retrieved October 8, 2016.
- McMahon, William (1988). The Story of Lucy the Elephant. Margate, N.J.: Save Lucy Committee, Inc. p. 40.
- "Jersey Icons: Lucy the Elephant". North Jersey. Retrieved 2018-02-01.
- Fears, Danika. "Historic landmark 'Lucy the Elephant' survived Sandy". The Today Show. NBC News. Retrieved 6 November 2012.
- "Lucy the Elephant". CityAtlantic.com. Retrieved 2015-03-26.
- "TheKidsMagic - Mr. Rogers Episode #1570". www.thekidsmagic.com. 1986. Retrieved October 7, 2016.
- MessyNessy (September 18, 2015). "The Forgotten Elephant of the Moulin Rouge Garden Party". www.messynessychic.com. Retrieved February 17, 2017.
- "Lucy The Elephant, Margate". www.weirdnj.com. Weird NJ. 2007. Retrieved November 25, 2016.
- "Lucy the Elephant". Monumental Mysteries. The Travel Channel, LLC. Retrieved 15 December 2014.
- "LUCY'S 135th BIRTHDAY PARTY". 2016. Retrieved February 17, 2017.
- Slideshow World
- Tischler, Susan (2016). "What Happened to South Cape May?". www.capemay.com. Retrieved September 28, 2016.
- Press of Atlantic City: Forgotten History
- Lucy the Elephant - Margate NJ on Vimeo
|Wikimedia Commons has media related to Lucy the Elephant.|
|Wikisource has original text related to this article:|
- Lucy the Elephant - Official website
- Roadside America
- HD Video taken 07 Aug 2009
- IMDB: Mr. Rogers' Neighborhood episode #1570 (1986)
- Weird NJ Visits Lucy the Elephant (2007)
- "House Built Like Elephant Contains Six Rooms", December 1932, Popular Mechanics
- Historic American Buildings Survey (HABS) No. NJ-816, "Margate Elephant, Atlantic Avenue & Decatur Street, Margate City, Atlantic County, NJ"