The release of this compilation was the idea of record producerWill Hoebee, José Hoebee's husband, who was inspired by the success of the Abba's and Boney M.'s Gold CDs and the 1970s pop/disco nostalgia. It was also the opportunity for the original Luv' members to reunite. Patty Brard, José Hoebee and Marga Scheide had tried in early 1989 to record a comeback CD but they didn't succeed at this time. Marga was the only original singer of the group to carry on with other vocalists. She only scored with the renewed version of the trio a moderate hit single (Welcome to My Party) in Benelux.
The promotion campaign of the Gold CD started in a notorious Amsterdam gay club (De iT) where the singers appeared in concert. The girl trio later performed on TV (including De Staatsloterijshow on RTL 4 and a TV Special aired on Veronica and filmed in the British Virgin Islands). Luv' also toured the club circuit in the Netherlands, Belgium, Germany and Denmark. Less than one year later, the pop act disbanded and reunited again in 2005.
The fact that Luv' Gold entered the album charts during eighteen weeks was a feat as Luv's previous album to reach the hit lists was Forever Yours that came out in November 1980. Luv' Gold is the first exhaustive singles collection of the trio as it includes hit singles from their entire heyday in the late 1970s and early 1980s. It features indeed songs from their Philips/Phonogram years (1977-1979) and their CNR/Carrere era (1979-1981).