Luverne (automobile)

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1911 Luverne Montana Special

Luverne was a United States automobile manufacturing company which produced automobiles from 1904 to 1917. Founded by carriage makers Al and Ed Leicher, the company was based in Luverne, Minnesota. In addition to automobiles, the company also produced fire trucks and equipment.[1]

Luverne advertising slogans:[1]

  • Cars That Are Worth The Money
  • The Best Investment in the Long Run
  • They Look Good, They Are Good, and They Stay Good
  • Strictly High Grade and Moderate in Price
  • The Big Brown Luverne/Eventually You Will Want One
  • Good for a Lifetime
  • Cars With the Doubt Left Out
  • They are Big and Long and Brown and Strong
  • The Car for the Mountains[2]

See also[edit]


  1. ^ a b McConnell, Curt (1995). Great Cars of the Great Plains. University of Nebraska Press. ISBN 0-8032-3163-6
  2. ^ [url= Luverne Automobile Co. Montana advertising poster,] 23. November 2009