Matt Rider (born February 13, 1988 in London), also known by the pseudonym Zalmah, is a former professional electronic sports player and commentator.
Rider became one of the first professional World of Warcraft players after winning a European arena championship at Blizzcon 2007. He joined the now defunct Championship Gaming Series (CGS) as part of a plan to show arena games live on DirectTV to a mainstream television audience. He placed second at the 2v2 World Finals in Los Angeles and qualified for the 5v5 European finals in Hamburg.
In 2008 he relocated to Cologne, Germany to work for Electronic Sports League as a host and editor with James "2GD" Harding and Joe Miller (commentator). Broadcasting the Intel Extreme Masters, he provided commentary for World of Warcraft and Counter-Strike 1.6 games, presenting at live events such as CeBit and GamesCom. He produced the weekly internet show WoW Wednesdays which attracted a regular viewership before the emergence of streaming platforms like Twitch.tv. In 2011 over 1.5 million unique viewers watched him present the eSports finals live at DreamHack Winter 2011, the world's largest digital festival and lan party.
- ^ "Dell 2v2 Finals" webcast at www.delllounge.com from Anaheim, California, August 3, 2007.
- ^ "CGS World Finals", webcast at thecgs.com from Sony Studios, Los Angeles, December 8, 2007.
- ^ "2v2 EU Champion Interviewed", SK Gaming, December 18, 2007.
- ^ "Three new well known British hosts at ESL TV", ESL World, October 1, 2008.
- Website: http://ZALMAH.com
- Twitter: http://twitter.com/RiderMatt