Max Miedinger

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Max Miedinger (December 24, 1910 in Zurich, Switzerland – March 8, 1980, Zürich, Switzerland) was a Swiss typeface designer. He was famous for creating the Neue Haas Grotesk typeface in 1957 that was renamed Helvetica in 1960. Marketed as a symbol of cutting-edge Swiss technology, Helvetica achieved immediate global success.[1]

Between 1926 and 1930 Miedinger trained as a typesetter in Zürich, after which he attended evening classes at the Kunstgewerbeschule there.

At age sixteen Max became an apprentice typesetter for Jacques Bollmann at a book printing office in Zürich. After four years as an apprentice, Miedinger enrolled in the School of Arts and Crafts.

Career[edit]

At 26 he went to work for an advertising studio called Globe, working as a typographer. After ten years at Globe, Miedinger gained employment with Haas Type Foundry as a representative. In 1956 Miedinger became a freelance graphic designer and about a year later he collaborated with Edouard Hoffmann at Haas on the typeface Neue Haas Grotesk, which would later be called Helvetica.

Designs[edit]

  • Helvetica (also known as Neue Haas Grotesk)
  • Pro Arte, a condensed slab serif. Undigitised.
  • Horizontal, a wide capitals design similar to Microgramma. Digitised as Miedinger.[2]
  • Helvetica Monospace
  • Helvetica Inserat

References[edit]

  1. ^ Andrew Dickson meets Gary Hustwit, creator and director of the film Helvetica
  2. ^ "Miediger". MyFonts. Monotype/Canada Type. Retrieved 9 June 2015. 

External links[edit]