Max Miedinger

From Wikipedia, the free encyclopedia
Jump to navigation Jump to search
Max Miedinger
Born24 December 1910
Zurich, Switzerland
Died8 March 1980(1980-03-08) (aged 69)
Zurich, Switzerland
Alma materKunstgewerbeschule Zürich
OccupationTypographer
Notable workHelvetica

Max Miedinger (24 December 1910 – 8 March 1980) was a Swiss typeface designer,[1] best known for creating the Neue Haas Grotesk typeface in 1957, renamed Helvetica in 1960. Marketed as a symbol of cutting-edge Swiss technology, Helvetica achieved immediate global success.[2]

Between 1926 and 1930 Miedinger trained as a typesetter in Zurich, after which he attended evening classes at the Kunstgewerbeschule Zürich.

By the time Miedinger died in 1980, his Helvetica idea, which the company Linotype paid him royalties until the time of his death, had become a huge part of the typographical landscape!

Early career[edit]

From the age of 16, from 1926 to 1930, Miedinger apprenticed as a typographic composer with the printer Jacques Bollmann in Zurich. After completing his apprenticeship, he worked from 1930 to 1936 for various companies, while attending evening classes at the Kunstgewerbeschule in Zurich.

At 26 he went to work as a typographer in the advertising department of Globus, a renowned chain of department stores.[3] After ten years at Globus, Miedinger gained employment with Haas Type Foundry as a representative. In 1954, he created his first typeface design for Haas, Pro Arte, a condensed slab serif.

Miedinger also worked under Edouard Hoffmann to create a new face or identity for Haas. Surprisingly the company Stempel, the main company of Haas, changed the name to Helvetica when they decided to market it to other businesses outside such as Germany. Both Miedinger and Hoffmann were bothered by the similarity of the names since it would translate to the Latin word Switzerland, Helvetia.

Career[edit]

Helvetica, typeface designed by Max Miedinger

Miedinger returned to Zurich as a freelance graphic designer when Edouard Hoffmann, director of the Haas foundry, commissioned him in 1956 to design a new Grotesk typeface.[4] It was officially presented, under the name Neue Haas Grotesk, on the occasion of Graphic 57, a major exhibition of the graphic industry that takes place at the Palais de Beaulieu, in Lausanne. Only the semi-bold series (size 20) was then presented.[5]

In 1960, supplemented by the lean, bold and italic series, the font was marketed under the name Helvetica. Publication of Neue Helvetica, based on old Helvetica, by Linotype in 1983. All rights ceded to Linotype in 1989.

Designs[edit]

  • Helvetica (also known as Neue Haas Grotesk)
  • Pro Arte, a condensed slab serif. Undigitised.
  • Horizontal, a wide capitals design similar to Microgramma. Digitised as Miedinger.[6]
  • Helvetica Monospace
  • Helvetica Inserat
  • Swiss 721 BT

References[edit]

Miedinger, Max. "max miedinger, the man". cis2.westerntc.edu. Retrieved 2022-12-01.

publisher. "Font Design - Max Miedinger". mediengeschichte.dnb.de. Retrieved 2022-12-01.

  1. ^ "Max Miedinger - Font Designer of Helvetica". www.linotype.com. Retrieved 2020-08-10.
  2. ^ Andrew Dickson meets Gary Hustwit, creator and director of the film Helvetica
  3. ^ Malsy, Victor; Müller, Lars (2011). Helvetica forever : story of a typeface. Baden, Switzerland: Lars Müller. ISBN 978-3037781210. OCLC 171112004.
  4. ^ Macmillan, Neil (2006). An A-Z of Type Designers. Yale University Press. p. 135. ISBN 978-0-300-11151-4.
  5. ^ Chatelain, Roger. (2008). La typographie suisse du Bauhaus à Paris. Lausanne (Suisse): Presses polytechniques et universitaires romandes. ISBN 978-2-88074-771-8. OCLC 468204731.
  6. ^ "Miedinger". MyFonts. Monotype/Canada Type. Retrieved 9 June 2015.

External links[edit]

Laufer, David Calvin Dialogues With Creative Legends, New Riders Press, San Francisco, ISBN 978-0321885647, Page 98.