McKinney (advertising agency)

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IndustryAdvertising, Marketing, Experiential Marketing, Media, Strategy
  • Charles McKinney
  • Mike Silver
Area served
ParentCheil Worldwide

McKinney is an advertising agency based in Durham, North Carolina.


The agency was founded in 1969 as McKinney & Silver by Charles "Chick" McKinney & Mike Silver. The agency was renamed McKinney and has been part of Cheil Worldwide since 2012.[1]

In 2004, McKinney moved from Raleigh, NC to Durham, NC into the American Tobacco Campus.[2] Ten years later, McKinney CEO Brad Brinegar appeared in the short documentary "Because No One Would,"[3] which was produced by Goodtree & Company and Horizon Productions to celebrate the factory's restoration anniversary.

In 2012, McKinney participated in "The Pitch," AMC Network's unscripted series that follows two ad agencies over seven days vying for the same piece of business.[4]

In 2013, following the purchase by Cheil, McKinney opened an office in New York.[5] The New York office is currently led by CEO Joe Maglio.[6]

McKinney was named one of 10 agencies to watch by Ad Age in 2015.[7]

Notable campaigns[edit]


  1. ^ "South Korean Agency Adds to American Footprint". New York Times.
  2. ^ "McKinney + Silver Heading To American Tobacco Campus". WRAL.
  3. ^ "Because No One Else Would".
  4. ^ "The Pitch". AMC.
  5. ^ "North Carolina's McKinney Is Latest Shop to Try New York". Advertising Age.
  6. ^ "McKinney Looks to Solidify Its New York Presence With Its First CEO". Ad Week.
  7. ^ "From EVB to Big Spaceship, These Are the Agencies to Watch in 2015". Advertising Age.
  8. ^ "ESPN, McKinney Debut Suggestive 'Take It All In' Campaign for SEC". Ad Week.
  9. ^ "Poignant video campaign shows the power of finishing high school as an adult". Mashable.
  10. ^ "Ad of the Week: Kristen Bell and Dax Shepard deliver again for Samsung". Campaign US.
  11. ^ "Kristen Bell And Dax Shepard Make Life Look Effortless, Adorable, In New Samsung Spot". Fast Company.

External links[edit]