Mission Motors

From Wikipedia, the free encyclopedia
Jump to navigation Jump to search
Mission Motors
TypePrivate, venture funded
IndustryElectric power train supply
HeadquartersSan Francisco, California, United States
Key people
Jit Bhattacharya, CEO
Edward West, President
ProductsElectric vehicle components
Number of employees

Mission Motors was an American company founded in 2007 in San Francisco, California. The company was founded with the aim of creating high-performance, electric motorcycles, but later became a supplier of electric vehicle components.


Mission Motors was founded by Mason Cabot, Forrest North and Edward West in 2007. The company was briefly known as Hum Cycles while it operated in stealth mode.

In February 2009, the company revealed the prototype for their first vehicle, the Mission One PLE (Premiere Limited Edition) at the TED conference.[1] The all-electric motorcycle, styled by Yves Béhar, claimed a top speed of 150 miles per hour and a range 150 miles per charge.[2] The company accepted reservations for the first 50 vehicles, originally scheduled to be delivered in 2010. Reservations required a $5,000 deposit, with a sales price of $68,995. Delivery of the Mission One PLE was delayed until Q2 2011 and eventually discontinued.[3][4]

In February 2010, Forrest North, founder and CEO, stepped down.[5]

In June 2010, Mission Motors secured $3.35MM in additional funding.[6]

In November 2010, the company launched MissionEVT (Electric Vehicle Technology). The stated goal was to design and supply high-performance EV powertrains, including energy storage systems, drive systems and software, to the vehicle manufacturers, targeting a wide range of applications—including battery-electric, plug-in hybrid electric and hybrid-electric vehicles.[7]

In December 2010, the company unveiled the Mission R electric motorcycle. The powertrain is of Mission’s own design and features a 100 kW liquid-cooled 3-phase AC-Induction motor and 14kwh of batteries. The chassis was designed by James Parker and the bodywork was designed by Tim Prentice.[8]

In August 2011 Mission Motors closed a $9 million Series B round led by private equity firm Warburg Pincus.[9]

The battery-powered unit of Project LiveWire, Harley-Davidson's first electric motorcycle was developed with help from the company.[10] The prototype is powered by a longitudinally-mounted electric motor rated at 74 hp and 52 lb-ft of torque, on par with H-D’s 833 cc internal combustion engine.[10] Mission Motors also developed electric powertrain technology for Caterpillar,[11] Honda,[12] and Mugen's electric Isle of Man TT racebike, the Mugen Shinden San.[13]

The last Facebook post was on June 4, 2014, the company's website was last seen on Feb 20th 2015 and the phone is now disconnected.[14]

Mission Motors ceased operations in 2015 after losing some of its employees to competitors like Apple.[15]

Mission One 2009


Mission Motors had periodically competed in electric motorcycle racing events.

On June 12, 2009, US racer Thomas Montano rode the Mission One on the 37.733-mile (60.725 km) course of the TTXGP on the Isle of Man. The bike finished in 4th place in the PRO class, with an average speed of 74.091 mph and a lap time of 30 minutes 33.26 seconds.[16]

In September 2009, Mission's Product Manager Jeremy Cleland[17] broke the AMA electric motorcycle land speed record during the BUB Motorcycle Speed Trials at the Bonneville Salt Flats in Utah riding the Mission One.[18] The bike registered a 150.059 mph average of a two way pass.[19]

Mission Motors did not race in 2010 in order to focus on bringing the Mission One to market.[20]

In June 2011, Steve Rapp rode the Mission R at the ReFuel time trials at Laguna Seca and set an electric motorcycle lap record of 1:43.7.[21]

On July 24, 2011, Steve Rapp rode the Mission R at the joint FIM/TTXGP race at Laguna Seca to a first-place victory,[22] with a margin of 39.995 seconds to second-place finisher MotoCyzsz.[23] Rapp's qualifying time of 1:31.3[24] broke the previous Laguna Seca electric vehicle record[25] by 7.5 seconds.

On July 11, 2012, Jim Higgins rode the street legal Mission R at the Sonoma Raceway 1/4 mile drag strip and set a National Electric Drag Racing Association (NEDRA) street legal electric motorcycle record for the SMC/A3 class with a time of 10.602 @ 122.57 mph.[26]

On June 4, 2014, John McGuinness rode the Honda Shinden San for Team Mugen at the Isle of Man TT Zero race[27] to shatter the lap record with a time of 19 min, 17.300 sec for an average speed of 117.366 mph.[28] Mission Motors was a major sponsor and supplier of electric powertrain technology for Team Mugen.[29]


  1. ^ Behar, Yves, A supercharged motorcycle design, retrieved 2018-07-12
  2. ^ "Mission One EV sport bike explodes out of stealth at 150 MPH!". Autoblog. Retrieved 2018-07-12.
  3. ^ "Mission One Deliveries Delayed Until Q2 2011 – "Mission Two" in the Works - Asphalt & Rubber". Asphalt & Rubber. 2010-02-11. Retrieved 2018-07-12.
  4. ^ Fehrenbacher, Katie (2011-08-17). "Mission Motors raises funds, won't make motorcycle". gigaom.com. Retrieved 2018-07-12.
  5. ^ "Mission Motors Changes Management Line-up – Appoints Jit Bhattacharya as Interim CEO - Asphalt & Rubber". Asphalt & Rubber. 2010-02-11. Retrieved 2018-07-12.
  6. ^ Garthwaite, Josie (2010-06-11). "Mission Motors Revs Up $4.7M Round for Electric Motorcycles". earth2tech.com. Retrieved 2018-07-12.
  7. ^ "Mission Motors launches EV powertrain division targeting OEM sales across multiple vehicle platforms". Green Car Congress. Retrieved 2018-07-12.
  8. ^ "Mission Motors reveals race-ready Mission R". Autoblog. Retrieved 2018-07-12.
  9. ^ "Electric powertrain manufacturer Mission Motors nets $9M". VentureBeat. 2011-08-17. Retrieved 2018-07-12.
  10. ^ a b "Will We Ever See The Electric Harley-Davidson LiveWire? | CleanTechnica". cleantechnica.com. Retrieved 2018-07-12.
  11. ^ "Will We Ever See The Electric Harley-Davidson LiveWire?". CleanTechnica. 2018-02-22. Retrieved 2019-06-18.
  12. ^ "Mission Motors Helps Power Honda to Podium Finish". Asphalt & Rubber. 2010-12-30. Retrieved 2019-06-18.
  13. ^ "Mission Motors Providing Mugen with Electric Powertrain". Asphalt & Rubber. 2014-04-03. Retrieved 2019-06-18.
  14. ^ "Mission Electric's record-setting motorcycle is dead". Engadget. Retrieved 2018-07-12.
  15. ^ "Electric Motorcycle Startup Mission Motors Ceases Operations After Losing Talent to Apple". Retrieved 2018-07-12.
  16. ^ "Final Results of TTXGP: Isle of Man June 12th 2009". TTXGP.com. June 13, 2009. Archived from the original on June 15, 2009. Retrieved 2009-08-06.
  17. ^ "BUB: Mission Motors Officially The World's Fastest Production Electric Motorcycle [Updated] - Asphalt & Rubber". Asphalt & Rubber. 2009-09-15. Retrieved 2018-07-12.
  18. ^ "Electric Motorcycle Land Speed Record: Mission One Hits 150mph On Salt! (w/video) @ Top Speed". Top Speed. Retrieved 2018-07-12.
  19. ^ MissionMotors (2009-09-15), 150 mph Electric Motorcycle: Mission Motors Electric Superbike Sets Bonneville Landspeed Record, archived from the original on 2021-12-20, retrieved 2018-07-12
  20. ^ "| ElectroVelocity | Mission Motors – Racing in 2011". electrovelocity.com. Retrieved 2018-07-12.
  21. ^ "REFUEL 2018 - Clean Power Motorsports Event | SPORT ELECTRIC TT COMPETITION RESULTS". refuelraces.com. Retrieved 2018-07-12.
  22. ^ "Mission pulls in an historic return to TTXGP 2011". egrandprix.com. July 27, 2011. Retrieved 2011-08-11.
  23. ^ "Mission Motors Rapps up TTXGP/FIM e-Power race at Laguna Seca". autoblog.com. July 27, 2011. Retrieved 2011-08-11.
  24. ^ "How is Steve Rapp Like Moses? They Were Both on a Mission to the Promised Land - Asphalt & Rubber". Asphalt & Rubber. 2011-07-23. Retrieved 2018-07-12.
  25. ^ "KleenSpeed Electric Race Car Powered by UQM Technologies Electric Drive System Sets New Record". Retrieved 2018-07-12.
  26. ^ "National Electric Drag Racing Association - Record Holders". www.nedra.com. Retrieved 2018-07-12.
  27. ^ TT Zero#2014 TT Zero Race
  28. ^ "John McGuinness makes record-breaking poetry aboard Mugen Shinden San". Autoblog. Retrieved 2018-07-12.
  29. ^ "Mugen takes IoM TT Zero (electric motorcycle race) with 117.366 mph lap". www.gizmag.com. Retrieved 2018-07-12.

External links[edit]