From Wikipedia, the free encyclopedia was a web service and application that collected all of the pics, videos and tweets from everyone at a single event to allow users to see a complete panoramic view of what happened at that event, from multiple points of view, and in real time.[1]

In 2015 the company was acquired by another Israeli company,, in a deal estimated at $10 million.[2] The defunct service's technology has been incorporated into Wix.

Early History[edit] was launched in 2012. In May 2012, the New York-based startup, founded by Ronny Elkayam, Boaz Adato and Eilon Tirosh, took in $1.5 million USD in seed funding from Blumberg Capital, SingTel Innov8 and private investors. The company’s smart-matching technology, called HintMachine, could turn out-of-context digital assets into cohesive shared albums.[3] was first launched as a web platform and later became available for mobile devices (iOS and Android).[4] It could be embedded on any website for social coverage of specific events. The embed feature has been used on sites such as Fox News and MSNBC news to show social coverage of the Obama re-election and inauguration on January 20, 2013, and has been used for major sporting events such as the Super Bowl.[5][6]

General information[edit]

The purpose of was to track down and organize all the social content users and their friends created at a shared event, using their varied social networks (Facebook, Instagram, Twitter, Google+…etc.). also allowed users to start a moment of their own and invite friends to contribute content to it, apply photo filters and add comments. claimed to have an image database of over 4.5 billion items and a growth rate of more than 50 million photos per day, relying on cross-app connectivity and a non-dependency approach, plus the ability to take pictures directly from the app.[7]

The company employed textual analysis, image processing, data clustering and a variety of other methods to capture relevant content and present them as moments. claimed to take cloud use to a new level, creating content discovery and “cross-cloud” functionality that works with all the big social networks. The algorithms scoured the various social network clouds (Instagram, Picasa, Facebook, Google+, Twitter, and Flickr) and match each photo with over 4.5 billion other photos in its extended database in order to create a complete view of moments around the world.[8] claimed to enforce the privacy settings of the networks from which the images are sourced. This means that, if a user uploaded a private image, only that user could see that image, and a "friends only" image is available only to friends who are also registered to, whereas public images will be available to all users.


  1. ^ Cummings, Tucker (November 23, 2012). " iPhone App Review: Build a Panoramic View of Your Social Life". Tapscape. Retrieved December 30, 2017.
  2. ^ "Wix buys Israeli start-up Moment.Me - Globes". (in Hebrew). 2 April 2015.
  3. ^ Article at and article in Yahoo news
  4. ^ Perez, Sarah (February 18, 2013). "Automatic Album Maker Arrives On Android, Adds A "Manual Mode" Mode To Boost Engagement". TechCrunch. Retrieved December 30, 2017.
  5. ^ staff (Feb 3, 2013). "View fan photos from Super Bowl XLVII as shared on social networks". Retrieved 24 April 2013.
  6. ^ TechNewsDaily (January 18, 2013). "Moment.Me to Capture Inauguration Festivities". Fox News. Retrieved December 30, 2017.
  7. ^ Expands Mobile Platform With Launch of Android App
  8. ^ News from Moment.ME: Now available on Android!