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IndustryInvestment services
FounderGiovanni Daprà, Paolo Galvani
Number of locations
Area served
UK, Italy, Germany
Key people
ProductsFinancial services, wealth management, asset management, portfolio management
AUMUS$1.1 billion
  • Allianz GI
  • Poste Italiane
  • United Ventures
  • Cabot Square Capital
  • Endeavor
  • Fondazione Sardegna
Number of employees

Moneyfarm (MFM Investment ltd) is an online investment advisor and one of the largest digital wealth management companies in Europe, regulated by the FCA[1] (UK) and Banca d'Italia (ITA).


Moneyfarm was founded in March 2011 by Paolo Galvani, Chairman, and Giovanni Daprà, CEO, Moneyfarm leverages a digital wealth management platform to provide independent investment advisory services to small savers through its website. In March 2018 Moneyfarm launched digital Sipp a self-invested personal pension.[2]


Moneyfarm's technology allows it to create a unique profile based on a customer's investment target and risk propensity. A team of Moneyfarm personnel monitors the investment state and provide recommendations, if needed, to re-balance portfolios according to market trends.

Moneyfarm operates from offices in London, Milan, Frankfurt and Cagliari. As the first European robo-advisor, it departed from the "online-only" approach and opened a physical shop in Milan in May 2016.[3]

Moneyfarm received over £100 million in backing from Allianz Global Investors, Poste Italiane, Cabot Square Capital, and Venture Capital fund, United Ventures.[4][5]


  1. ^ "Financial Conduct Authority". 1990-01-01. Retrieved 2016-06-12.
  2. ^ "Moneyfarm launches digital Sipp". 2018-03-27. Retrieved 2018-05-14.
  3. ^ "Robots on the high street: MoneyFarm opens pop-up shop". Retrieved 2016-06-12.
  4. ^ "MoneyFarm – CrunchBase". Retrieved 12 June 2016.
  5. ^ By FinSMEs. "MoneyFarm Raises €16M in Venture Capital Funding". Retrieved 2016-06-12.

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