Narendra Rocherolle

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Narendra Rocherolle
Born Narendra Alexis Rocherolle
Residence Mill Valley, California, USA
Occupation executive, software engineer, designer

Narendra Rocherolle is an American entrepreneur, designer, and software engineer.

Rocherolle was born in New York, New York, graduated from the King Low Heywood Thomas School, received a bachelor's degree from Princeton University in 1991 and a master's degree from Stanford University in 1994.

Rocherolle is President and Executive Chairman of Message Bus, an infrastructure applications company based in Mill Valley, California that he co-founded with Nick Wilder and Jeremy LaTrasse. He is also CEO of The Start Project, a consumer web incubator.[1]

In 1996, Rocherolle, Andrew Laakmann and Nick Wilder co-founded Webshots, the first mainstream photo sharing service. He and his partners sold Webshots in 1999 to Excite@Home.[2] They purchased the Webshots assets back from the Excite@Home bankruptcy in 2001[3] and eventually sold the company for a second time in 2004 to CNET Networks[4][5] CNET sold it to American Greetings in 2007,[6] and Rocherolle brought it back again in via his company Threefold Photos, Inc. in October, 2012.[7]

In 2006, Rocherolle, Wilder, and Julie Davidson co-founded the shared calendar and lifestream application 30 Boxes[8](a two-time Webby Finalist[9]). The application is attributed as the first "newsfeed" sourcing various social sites to provide updates based around people.[10]

Rocherolle served as an early advisor to Twitter and vocal evangelist. In 2007 at SxSW, he and Wilder wrote the first mobile web version of Twitter[11] and were the first to embed media in timelines. He is credited with generating the first "retweet"[12] and writing the first article about Twitter that appeared in the mainstream media. The article entitled, "Evan Willams is My Tamagotchi"[13] was written for the technology news site GigaOm and then excerpted in Wired Magazine.[14]

He and his partners have contributed to many areas of the social web. These include photo sharing, LAMP (software bundle), Asymmetric Follow, desktop applications using cloud storage, natural language processing, hover card social identity, remote css, activity feeds, webtop, friend recommendations, shared calendars, as well as profile and data sharing.

Rocherolle has written for GigaOm, TechCrunch, and The Huffington Post.

Rocherolle is the grandson of Lester Avnet former CEO of the technology company Avnet. His uncle is movie producer and director Jon Avnet.


  1. ^ "Message Bus: The Start Project's First Graduate Launches, Pulls In A Cool $3 Million". TechCrunch. 2011-03-29. 
  2. ^ "Ocean Beach Webshots is sold for $82 million". San Diego Union Tribune. 1999-12-14. [dead link]
  3. ^ Associated Press (4 January 2002). "Webshots Co-Founders Buy Back Service at $80 Million Discount". Fox News. Archived from the original on 6 October 2014. 
  4. ^ "CNET Networks to Acquire Webshots; Webshots is Leading Photography Web site; Over 14 Million Monthly Visitors". CNET. 14 July 2004. Archived from the original on 6 October 2014. 
  5. ^ "CNET Networks agrees to acquire Webshots". Business Publisher. 31 July 2004. 
  6. ^ "American Greetings, Form 8-K, Current Report, Filing Date Dec 20, 2007". US Securities and Exchange Commission. Archived from the original on 6 October 2014. 
  7. ^ Lacy, Sarah (2 October 2012). "Narendra Rocherolle Buys Back Webshots AGAIN, Launching Surprisingly Modern Photo App This Fall". Pando Daily. Archived from the original on 6 October 2014. 
  8. ^ Cubrilovic, Nik (11 March 2006). "30 Boxes Ready to Take Out the Calendar Space". TechCrunch Daily. Archived from the original on 6 October 2014. 
  9. ^ Rocherolle, Narendra. "30 Boxes is a Webby Nominee". 
  10. ^ Malik, Om (2008-04-18). "Meet GigaLogue, Roll Your Own NewsFeeds". GigaOm. Archived from the original on 6 October 2014. 
  11. ^ Rafe Needleman (2007-03-11). "Twitter gets a mobile-friendly Web site". CNET. 
  12. ^ @narendra (2007-03-07). "Please Twitter "echo" this". 
  13. ^ Narendra Rocherolle (2006-09-03). "Evan Williams is my Tamagotchi". GigaOm. 
  14. ^ "Wired 14.11: Posts". Wired Magazine. November 2006.