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Industry Software
Founded 2002; 15 years ago (2002)
Washington, D.C., U.S.
Founder Stephen M. Smith
Shaun Fanning
Headquarters Arlington, Virginia, U.S.
Area served
Key people
Stephen M. Smith (president)
Shaun Fanning (executive vice president)
Products College readiness
Software as a service
Career assessment
Test preparation
School counseling tools

Naviance is an American "college and career readiness software provider" that partners with high schools and other K–12 institutions to provide students with college planning and career assessment tools. The company reports that its "student success solutions" reach more than 7 million students at nearly 8,500 schools in 100 countries.[1]

History and acquisitions[edit]

Naviance was founded in Washington, D.C., in 2002 by Stephen M. Smith and Shaun Fanning.[citation needed] Its offices are currently located in Arlington, Virginia.[citation needed] In 2007, Naviance was acquired by Hobsons, a subsidiary of the Daily Mail and General Trust (DMGT).[2] Like Naviance, Hobsons is a technology company that works in the education field.[2] In 2010, Naviance acquired the college recommendation engine MyFit, which uses data modeling to help students to identify colleges that match them academically and socially.[3] In 2012, Naviance acquired PrepMe, a provider of adaptive learning solutions for PSAT, SAT and ACT test preparation.[4]


Naviance’s web-based software as a service platform provides students with a variety of features, including college research and matching tools, course planning, career assessment and personality tests, and surveys to help students connect what they are doing in school to what they would like to do once they complete their education. Naviance provides additional functionality to school counselors to track the progress of individual students, communicate and collaborate with students and families, or create reports on their entire student population. Additionally, Naviance’s integration with "The Common Application" facilitates the submission of college applications, as well as online submission of transcripts, school forms and recommendations through Naviance eDocs.[5]

Naviance's scattergrams show the acceptance history of students within a particular high school to a specific college or university using the historical average GPAs and test scores from the high school. A Naviance scattergram is a scatter plot that shows students within a high school who were accepted, denied and wait-listed by a specific college using symbols in the graph legend.[6]

In March 2013, the Naviance Student Mobile application was introduced for iOS devices. Naviance Student is a free application that allows students to search for colleges and to manage tasks associated with the college admissions process.[7]

In March 2014, Hobsons announced the new Naviance College and Career Readiness Curriculum for middle and high school students. The curriculum, designed in collaboration with Roadtrip Nation, is geared towards helping address the aspirations-achievement gap that exists today in schools. The curriculum is designed to help students develop college knowledge and non-cognitive skills required to succeed in a post-secondary environment.[8]

Awards and recognition[edit]

In 2011, Naviance was included in District Administration magazine’s Reader’s Choice Top 100 Products list.[9] In 2012, District Administration magazine reported that since it began using Naviance two years earlier, Minneapolis Public Schools has seen an increase of 30 percent in the number of students who have post-secondary education and career plans, and the number of students attending a four-year college has increased by 6 percent.[10]

See also[edit]


  1. ^ "Naviance Ties Reading Assessment to College and Career Readiness with Total Reader". The Business Journals. 21 March 2012. Retrieved 25 March 2012. 
  2. ^ a b "Hobsons acquires Washington, D.C., firm". Business Courier. 26 June 2007. Retrieved 25 March 2012. 
  3. ^ "Naviance Acquires College Recommendation Engine MyFit". Press Release. Naviance. Retrieved 25 March 2012. 
  4. ^ "Naviance Acquires PrepMe to Enhance College and Career Readiness Solution". PRNewswire. 16 February 2012. Retrieved 25 March 2012. 
  5. ^ "Naviance eDocs with deliveries by Docufide". Docufide. Retrieved 26 March 2012. 
  6. ^ "Naviance "Scattergrams" and Statistics" (PDF). Palos Verdes High School. Retrieved 25 March 2012. 
  7. ^ Nelson, Sharleen. "New College Research Tool Helps Students Organize Admissions Planning". Campus Technology. Retrieved 3 March 2013. 
  8. ^ Bolkan, Joshua (11 March 2014). "Hobsons Launches Blended Career and College Readiness Curriculum". THE Journal. Retrieved 11 March 2014. 
  9. ^ Williams, Courtney (15 November 2011). "The 2011 Readers' Choice Top 100 Products". District Administration. Retrieved 25 March 2012. 
  10. ^ Herbert, Marion (24 February 2012). "Minneapolis Guidance Department Boosts Grad Rates With Online Tool". District Administration. Retrieved 25 March 2012. 

External links[edit]