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PrepMe LLC
Test Preparation, Adaptive Learning
Industry Internet, Education
Founded 2001
Headquarters Chicago, Illinois, USA
Key people

Karan Goel: CEO/Co-Founder
Avichal Garg: CTO/Co-Founder
Joe Jewell: VP/Co-Founder

Eva Prokop: VP Business Development
Revenue Increase Unknown

PrepMe is a for-profit American company that offers online courses and tutoring for standardized achievement tests, in particular those offered by the Educational Testing Service (ETS), such as the PSAT and SAT; and the ACT offered by ACT, Inc. PrepMe also developed its Coursification platform to open its adaptive online learning platform to publishers.

The company was founded in 2001 by Avichal Garg, Karan Goel, and Joe Jewell, Stanford, University of Chicago, and Caltech students respectively. It is based in Chicago with a software engineering team in Palo Alto, California. One of the company's co-founders, Avichal Garg, a former Google product manager, raised investment capital from other former Google employees to fund PrepMe. The company was incubated at the University of Chicago Booth School of Business' Polsky Center for Entrepreneurship after it won the university's 2005 New Venture Challenge.

The company is a 2008 winner of the Chicago Innovation Awards and was featured on the front cover of Fortune Small Business.[1]


PrepMe uses adaptive learning technology to provide students with a customized test preparation course specifically targeting individual strengths and weaknesses.

On February 1, 2007, Maine governor John Baldacci announced that for three years PrepMe planned to let every junior in Maine use its online SAT preparation program without cost to themselves, their school, or the state. Office of the Governor Release.

Over 100,000 students have used the company's programs.[1]

On May 28, 2013, Hobsons launched the PrepMe Vocabulary Quiz Facebook Game to help students practice for the SAT.[2]


In July 2011, PrepMe's adaptive learning platform was acquired by Ascend Learning backed by Providence Equity Capital, which also owns Blackboard Inc. and Archipelago Learning.[3]

The acquisition gives Ascend ownership of PrepMe's Coursification™ platform, a software service launched in March 2011 that enables customized online-learning courses.[4] PrepMe continues to provide college readiness and preparation services under license from Ascend.[5]

In February 2012, PrepMe's PSAT, SAT and ACT test preparation business was acquired by Naviance, a provider of college and career readiness solutions for high schools and other K-12 institutions.[6]

Media coverage[edit]

PrepMe has garnered significant press coverage for its approach and the founding team. This includes:


  1. ^ a b Schonwald, John (2005-11-23). "College alumnus becomes first-place entrepreneur". University of Chicago Chronicle. Retrieved 2009-03-17. The prize, which the magazine announced this month as its cover story, will give Goel’s new company $35,000.  Cite error: Invalid <ref> tag; name "users" defined multiple times with different content (see the help page).
  2. ^ "Hobsons Launches PrepMe Vocabulary Quiz Facebook Game to Help Students Practice for SAT". PRWeb. Retrieved 28 May 2013. 
  3. ^ Strambor, Zak (2011-07-18). "Blackboard Buyer Providence Equity Acquires Personalized Online Learning Platform From PrepMe". TechCrunch. Retrieved 2011-07-18. Digital learning company Ascend Learning is acquiring PrepMe’s adaptive learning platform and virtual classroom SaaS 
  4. ^ Rao, Leena (2011-03-28). "PrepMe's Coursification Offers A Personalized Online Learning Platform". TechCrunch. Retrieved 2011-07-27. Online test prep company PrepMe is taking on the likes of online course platform Blackboard with the launch of Coursification, a web-based application for personalized online learning courses. 
  5. ^ Pletz, John (2011-07-26). "PrepMe sells core technology to vocational ed company". Crain's Chicago Business. Retrieved 2011-07-27. The Chicago-based startup will continue to offer its products that help students prepare for SAT, ACT or PSAT tests. 
  6. ^ "Naviance Acquires PrepMe to Enhance College and Career Readiness Solution". PRNewswire. 16 February 2012. Retrieved 26 March 2012. 

External links[edit]