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Company typePrivate
IndustryBusiness transformation, Government contractor, IT consulting
FoundedTartu, Estonia (incorporated 2000 (2000))
Area served
Key people
Priit Alamäe (CEO)
Revenue 100.3 million (2020)
Number of employees
1000+ (2021)

Nortal is a multinational strategic change and technology company headquartered in Tallinn, Estonia, with operations in the US, Europe, the Middle East and Africa.[1][2]

Nortal provides public sector and private sector clients data-driven business transformation.[3] Most notably a large part of the digitalization of Estonia's governmental e-services has been planned and implemented by Nortal and its Estonian predecessor Webmedia.[4] Nortal is a keen promoter of good governance through e-government focusing on removing obstacles of human development, reducing hidden transaction costs in societies, increasing transparency of administration, reducing waste and increasing overall procedural efficiency.[5]


Nortal headquarters in Ülemiste City, Tallinn, Estonia.
  • 2000: Nortal was established under the name Webmedia in Tartu, Estonia.
  • 2006: Webmedia expanded operations to Lithuania, Romania and Serbia, doubling the number of employees from 62 to 126.
  • 2008:
    • Webmedia opened a branch office in Qatar.[6]
    • Deloitte & Touché ranked Webmedia among the 30 fastest-growing companies in Central and Eastern Europe, and among the 500 fastest-growing technology companies in the EMEA region.
  • 2009: In July, Webmedia Group signed a contract to participate in the development of Qatar's e-state.
  • 2010: Webmedia acquired the healthcare unit of Cybernetica AS, adding laboratory information system to eHealth product line.
  • 2011: Webmedia Group AS acquired Finnish CCC Corporation Oy,[7] a systems' development partner for telecommunication, shipping and industrial companies, resulting in the largest software development company in the Baltics,[8] and they rebranded into Nortal.[9]
  • 2012:
    • Nortal helped create the electronic financial management platform GIFMIS (Government Integrated Financial Management and Information System[10]) for the federal government of Nigeria, an integral part of the Treasury Single Account (TSA) financial policy, going on to save N153 billion and uncover about 46,000 ghost workers by 2013.[11]
    • Nortal was the IT-partner for the first Estonian e-census in which 66% of the population participated over the internet.
    • One of the founding members, Taavi Kotka left Nortal to become the first Chief Information Officer of the Estonian government and one of the founders of the e-Residency program.[12]
  • 2013: Nortal and Fast Enterprises won €226 million tender to supply the Finnish Tax Administration with a new tax system.[13]
  • 2016:
  • 2018:
    • Nortal opens an office in Düsseldorf, Germany.
    • Nortal acquires U.S. Company Dev9, [16] expanding its North American footprint.
  • 2020:
    • Nortal announced selling off its marketing automation division in Sweden via a management buyout.[17]
    • Nortal acquired Schütze AG,[18] a leading strategic consulting and software engineering company in Germany. The merge strengthened Nortal’s expansion strategy in Europe, creating a transatlantic digital transformation powerhouse of 1000 experts.

Spin-off businesses[edit]

Over the years Nortal has been the start for several spin-off businesses, which continue to operate as separate companies, such as:

Areas of expertise[edit]

Among some of its most noteworthy projects are also the electronic financial management platform GIFMIS for the federal government of Nigeria,[21] e-tax system for Botswana Unified Revenue Service (BURS) and Invest Easy,[22] major government e-services portal for the Sultanate of Oman. Invest Easy is widely acknowledged and awarded EODB (ease of doing business) project that has had substantial impact on local business environment and climate in Oman. Following successful launch and implementation of Invest Easy portal, Oman made an unprecedented leap in the Ease of Doing Business Ranking of World Bank's annual Doing Business 2017 report, jumping 127 places in category ’Starting a Business’ compared to previous year.[23] Invest Easy has also been awarded: H H Sheikh Salem al Ali al Sabah Informatics Award 2016 in the Government category; Al Roya Economic Award for Best Government to Business e-service; GCC e-Government Award for Best Government to Business e-service etc. UNCTAD ( rating) [24] rated Invest Easy portal in Oman with a perfect score of 10/10, naming it one of the five best government-to-business (G2B) solutions in the world[needs update]

Among other examples, in Germany the company launched an award-winning pilot to manage digital prescriptions, paired with medical video consultations in the federal state of Hessen, together with Optica and other partners.[citation needed]


Since the founding of the company in 2000, Nortal's solutions have been implemented in 60 countries across five continents. Nortal has eight home markets – Estonia, Finland, Lithuania, Oman, UAE, Germany, United States and Serbia.[citation needed]


The company has been owned entirely by employees since 2016.[3] The chairman of the board of Nortal is Priit Alamäe. The management board members include Andre Krull, Jaanus Erlemann and Neringa Narbutiene.


  1. ^ "Estonian IT company ranked 2nd on the Baltic marketplace". Retrieved 3 May 2023.
  2. ^ "Majandus- ja äriuudised Eestist ja välismaalt". Retrieved 3 May 2023.
  3. ^ a b "Enterprise Investors in €12.3m Nortal exit | Unquote". Retrieved 2 January 2017. {{cite news}}: External link in |newspaper= (help)
  4. ^ "Nortal chief's new world order". Retrieved 2 January 2017.
  5. ^ "Ease of Doing Business - Nortal". Nortal. Retrieved 2 January 2017.
  6. ^ "ManBetx万博全站APP最新版-ManBetx万博全站". Retrieved 3 May 2023.
  7. ^ "Webmedia of Estonia Purchases Finnish Software Developer CCC". Retrieved 2 January 2017.
  8. ^ Webmedia and CCC to merge, creating software development leader Archived 2012-03-22 at the Wayback Machine
  9. ^ "Webmedia Group and CCC Corporation to adopt a common name and image". Archived from the original on 28 August 2016. Retrieved 3 May 2023.
  10. ^ "Welcome to GIFMIS - Government Integrated Financial Management Information System". Retrieved 2 January 2017.
  11. ^ "Nigeria saves N153bn from ghost workers, other fiscal measures- Okonjo-Iweala - Premium Times Nigeria". Premium Times Nigeria. 23 July 2013. Retrieved 2 January 2017.
  12. ^ "Taavi Kotka: Hüvasti, Webmedia!". Ajakiri Director. 15 October 2012.
  13. ^ "Verohallinto > Verohallinto valitsi Fast-Nortal-ryhmittymän uuden verotusjärjestelmänsä toimittajaksi". Archived from the original on 3 January 2017. Retrieved 2 January 2017.
  14. ^ "Invest Easy portal by Nortal propels Oman 127 places up in World Bank ranking - Nortal". Nortal. 9 November 2016. Retrieved 2 January 2017.
  15. ^ "Swedish marketing automation firm Element to merge with Estonian software developer Nortal". Sport. Retrieved 2 January 2017.
  16. ^ "Nortal acquires cloud modernization startup Dev9, will expand Seattle-area footprint". GeekWire. 2 October 2018. Retrieved 2 October 2018.
  17. ^ курс, The Baltic Course-Балтийский. "Estonia's Nortal divesting Swedish marketing automation division in MBO". The Baltic Course | Baltic States news & analytics. Retrieved 16 January 2023.
  18. ^ "Nortal to acquire Schütze, a recognized digitalization company in Germany". Nortal. 10 September 2020. Retrieved 20 April 2021.
  19. ^ "Nortal müüs osa ärist ekstöötajaile - IT uudised". Archived from the original on 24 October 2016. Retrieved 2 January 2017.
  20. ^ "Nortal m??b ?he Eesti ?risuuna t??tajatele - ?rip?ev". Archived from the original on 26 August 2016. Retrieved 2 January 2017.
  21. ^ GIFMIS
  22. ^ "Nortal's Invest Easy Portal helps businesses - Oman - Muscat Daily". Archived from the original on 6 August 2015.
  23. ^ "Invest Easy portal by Nortal propels Oman 127 places up in World Bank ranking". The Baltic Course | Baltic States News & Analytics.
  24. ^ GER website
  • Media related to Nortal at Wikimedia Commons