Nowness
 | |
| Industry | Media |
|---|---|
| Founded | February, 2010 |
| Headquarters | , United States |
| Owner | LVMH |
| Website | www |
Nowness (stylized NOWNESS) is an interactive luxury lifestyle website launched in 2010 and is a brand of LVMH Moët Hennessy Louis Vuitton SE.[1][2] Every day, the Nowness website presents a single article about art, fashion, travel,[1][2] culture,[3] design, film, music, sport or gastronomy. Nowness articles include photography slideshows, films,[3] audio clips,[2] interactive projects[1][4] and interviews.
History
Nowness launched in 2010.[1] Its founder and chief creative executive is Jefferson Hack. Since its conception, Nowness has expanded into a global platform launching a Chinese language version of the website in 2012, and introducing subtitles in 2013 with videos available in up to 10 languages including English, Chinese, French, German, Italian, Japanese, Korean, Portuguese, Spanish and Russian. In 2014, Nowness as a video channel.[vague]
Awards
- 2010 CLIO Award for Best Interactive Website[citation needed]
- 2011 Webby Award: Best Fashion Website[5]
- 2011 WWD Japan Fashion Web Grand Prix Award[citation needed]
- 2013 Lovie Award: Best Interactive Video (Ballroom Battle)[citation needed]
- 2013 Lovie Award for Best Lifestyle Website[citation needed]
- 2014 Berlin Fashion Film Festival: Best Visual Effects (for shoppable fashion short, Mine All Mine)[citation needed]
- 2014 Webby Award: Best Cultural Website[citation needed]
References
- ^ a b c d "LVMH Launches Nowness.com..." Corcoran, Kate T. WWD (February 24, 2010)
- ^ a b c "LVMH and NOWNESS.com Offer the Luxury Education Kanye University Lacks" Schomer, Stephanie. Fast Company (February 24, 2010)
- ^ a b "LVMH's Nowness.com Takes the High Road, Promoting Culture Above Commerce" Dishman, Laura. CBS's BNET (February 25, 2010)
- ^ Chevalier, Michel (2012). Luxury Brand Management. Singapore: John Wiley & Sons. ISBN 978-1-118-17176-9.
- ^ "LVMH/Louis Vuitton Is Redefining Luxury Marketing with NOWNESS.com" Groth, Aimee. Business Insider (August 2, 2011)
External links
- Official website
- "Digital Scorecard: NOWNESS" BoF Team, Business of Fashion (February 24, 2010)
- "Marketing to the Millennials" Menkes, Suzy. The New York Times (March 2, 2010)
- "7 Stellar Examples of Branded Content from the Fashion Industry" Wright Lee, Macala. Mashable (January 3, 2011)
- "The 30 Most Underrated Innovations of 2010" Wong, Danny. The Huffington Post (January 18, 2011)
- "Social Media Breeds Edvertorial" Strugatz, Rachel. WWD (January 20, 2011)
- "Fashion's Power 25: The people and platforms that truly matter in the world of style" Bazilian, Emma. Adweek (September 12, 2011)
